Team Lead, Marketing & Communications (Construction & Travel)

About this role

Ladrillos Construction Limited

Ladrillos Construction Limited - We build timeless structures that last for a life time.

Job Type Full Time
Qualification BA/BSc/HND
Experience 5 - 7 years
Location Lagos
Job Field Marketing and Communication

About The Role

We are looking for a strategic Head of Marketing to lead all marketing for our two business arms Construction (real estate, building projects) and Travel (tours, ticketing, visa). You will build the brand, bring clients, and drive sales.

Key Responsibilities

Strategy:

Create and execute yearly marketing strategy for both construction and travel
Separate brand identity but one marketing team
Budget planning and allocation

Construction Marketing:

Market houses, lands, building projects, construction services
Create site visit campaigns, open house, Instagram reels of projects
Manage signage, billboards, brochures
Generate leads for sales team - investors, home buyers, developers

Travel Marketing:

Promote local & international tour packages, flight tickets, visa processing, honeymoon deals
Run seasonal campaigns - Detty December, Summer travel, Hajj/Umrah, Dubai etc.
Partner with airlines, hotels for promos

Digital & Content:

Lead social media (Instagram, Facebook, TikTok, LinkedIn), website, SEO
Content calendar - before/after projects, travel vlogs, client testimonials
Run paid ads - Google Ads, Meta Ads, with ROI tracking
Email marketing & WhatsApp broadcast.

Leadership:

Manage marketing officers, graphic designer, social media manager
Work with sales team to convert leads
Track KPIs weekly - leads, conversion, engagement, sales.
KPIs
Number of qualified leads per month
Cost per lead, conversion rate
Social media growth & engagement
Sales from marketing campaigns.

Requirements

BSc / HND in Marketing, Business or related
5-7 years marketing experience, at least 2 years leading a team
Experience in real estate/construction OR travel/tourism is a must
Strong in digital marketing, content, and lead generation
Good communication, Lagos market knowledge
Can use Canva, Meta Business, Google Analytics.
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