Team Lead, Brand and Corporate Communications senior analyst

The Lead, Brand & Corporate Communications is responsible for shaping, safeguarding, and elevating the Leadway corporate narrative across internal and external stakeholder ecosystems. This role spearheads the conceptualization and end-to-end execution of group-wide corporate communication strategies, media relations, PR and reputation management, executive profiling, and employee engagement initiatives across Leadway Assurance and its Operating Companies (OpCos).

Core Objectives:

• Conceptualize, develop, and deliver high-impact integrated corporate communications, PR, and brand reputation campaigns.

• Formulate clear narrative architectures and author strategic communication plans, press releases, thought leadership articles, and executive correspondence.

• Lead corporate crisis communications and proactive reputation monitoring to safeguard Leadway’s brand equity across all touchpoints.

• Partner with Human Resources and executive leadership to architect transformative internal communication programs that drive cultural cohesion and employee advocacy.

• Support Leadway OpCos and strategic business units with corporate narrative alignment, messaging frameworks, and executive visibility.

Key Accountabilities (Duties and Responsibilities) Perspective % Weight Output

Financial 15%

• Ensure all brand and corporate communications campaigns, PR agency retainers, and media engagements are executed strictly within approved budgetary limits

• Drive cost efficiencies through optimal media buying, agency relationship management, and quarterly budget reconciliations.

• Provide accurate ROI and earned media value (EMV) evaluations for all corporate PR and media sponsorships.

Internal business processes 35%

• PR & Media Relations: Build and maintain strategic relationships with tier-1 business, financial, lifestyle, and tech media editors, journalists, and thought leaders.

• Executive Profiling & Thought Leadership: Develop speeches, op-eds, briefing packs, and presentation decks for the Executive Committee and Group leadership.

• Crisis & Reputation Management: Manage the early-warning media listening framework and execute rapid response protocols for crisis mitigation.

• Corporate Governance & Publications: Oversee the content development, editorial direction, and production of the Annual Report, AGM collateral, corporate profiles, and sustainability/ESG narratives.

• Internal Communications: Translate organizational transformations and strategic milestones into compelling, human-centric internal storytelling campaigns that reinforce the Leadway culture.

Customer 35%

• Ensure Leadway’s voice remains authoritative, empathetic, and consistent across traditional news media, corporate digital touchpoints, and broadcast channels.

• Collaborate with the Brand Design, Digital Asset, and Experiential teams to align corporate narrative seamlessly with commercial product campaigns.

• Monitor brand sentiment across public channels and lead reactive and proactive narrative interventions.

• Act as the central communications liaison for subsidiary OpCos, ensuring unified messaging that prevents brand dilution across business lines.

Learning and growth 20%

• Continuously integrate emerging marcomms technologies, AI-driven corporate storytelling frameworks, and modern PR analytics into team workflows.

• Provide direct mentorship, coaching, and performance management to team analysts, interns, and NYSC associates.

Job Dimensions Reporting Relationships: jobs that report to this position directly and indirectly

Direct Reports

• Corporate Communications Analyst(s), Communications Interns

Indirect Reports

• NYSC, Agencies among others

Manage Stakeholder ement: key stakeholders that the position holder will need to liaise/work with to be successful in this role.

Internal

• Executive Leadership

• Human Resources

• Commercial & Retail Teams

• Digital Business

• OpCo Marketing/Brand Liaisons Legal & Compliance.

External

• Customers

• Media

• Marketing Communications Agencies

• Industry bodies

Decision Making Authority /Mandates/Constraints: the decisions the position holder is empowered to make

• Full authority over editorial approvals for internal newsletters and staff broadcasts.

• Mandate to direct first-draft media releases, statement holding lines, and media query triage.

• Direct oversight over PR agency workflow management and day-to-day deliverables.

• Strategic recommendations on executive event participation and corporate media placements.

Work cycle and impact: time horizon and nature of impact (Planning)

This role has various work cycle and impact grouping:

• Corporate PR, Media Relations & Thought Leadership

• Internal Communications & Corporate Culture

• Crisis Communication & Issues Management

• Annual General Meeting (AGM) Communications & Annual Reports

• OpCo Brand Alignment & Ecosystem Narrative Governance

Ideal Job Specifications

Academic:

• Bachelor’s Degree or equivalent from a recognized University

• Master’s Degree is an added advantage.

• ARCON certification is mandatory

• Professional qualifications of CIM, NIPR, NIM, Google Certs. Etc. is desirable

Desired work experience:

• 5 - 7 years’ experience gained within a corporate organisation and/or marketing agency

• Agency experience in addition to corporate experience, interest or experience in the media / communications industry is an advantage.

• Proven experience working with executive leadership teams on speeches, thought leadership, and corporate governance documentation.

• Solid understanding of the financial services, insurance, or pensions regulatory landscape in Nigeria is an advantage.