SVP, Social Analytics

About the Role The SVP, Social Analytics combines deep social experience with analytics rigor to help define analytics for reviving the 360i agency brand. It sits between Marketing Effectiveness and Social, establishing best practices for social analytics and connecting paid, organic, creator, and commerce measurement across platforms. The role partners with internal and external stakeholders to influence product development, beta/alpha opportunities, and thought leadership, reporting into Marketing Effectiveness with a dotted line to the head of Next Gen Social. What You'll Do

• Work closely with Social leadership and Marketing Effectiveness to create a simplified, scalable, and repeatable measurement approach for all social channels.
• Consult with client teams on social measurement best practices, test design, and partner capabilities.
• Partner with external social partners to bring alpha and beta opportunities to client teams.
• Collaborate with capability and partnership leadership to identify and evaluate social and creator measurement solutions to enable Next Gen Social.
• Ensure Social and Marketing Effectiveness teams are aware of social partner measurement changes and potential implications.
• Identify and develop product-specific analytics offerings for specific clients.
• Author white papers, POVs, other industry thought capital; attend/speak at conferences.
• Evaluate and partner with external vendors and technologies as appropriate; assess prospective technologies for partnership or corporate acquisition.
• Advise the agency on key industry trends and innovations.
• Exhibits strong analytical, project management, storytelling and communication skills.
• Partner with New Business to identify opportunities for growth and development and enable business growth for existing clients.
• Recruit management-level roles within the group and develop managers; set vision/strategy and facilitate team operations to deliver quality and timely deliverables.
• Lead local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
• Empower direct reports to own their client, relationships, and projects; manage performance and career growth of direct reports. What We're Looking For
• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field; Master's preferred.
• 15+ years in a quantitative business environment; 8+ years in marketing analytics with knowledge of social and the media planning process.
• Experience with all social platforms and attribution approaches (Meta, TikTok, Reddit, YouTube, Pinterest, and Snap).
• Exposure to mobile, social, and tablet measurement approaches as well as understanding the role of attribution and paths to conversion.
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms.
• Strong organizational skills, political instincts, and proven leadership ability.
• Experience in data visualization (Excel, Tableau, Power BI, Datorama).
• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages.
• Advanced in SQL, Python, or R.
• Advanced in media measurement capabilities (MMM, MTA), and planning, A/B and Match Market testing. Compensation & Benefits
• Salary: $163,000 - $280,000 annually, plus discretionary incentive compensation.
• Benefits: Medical, vision, and dental; Life; Short-term and long-term disability; 401k; Flexible paid time off; at least 15 paid holidays per year; Paid sick and safe leave; Paid parental leave.
• Dentsu complies with applicable state and local laws regarding employee leave benefits, including, but not limited to, Colorado Healthy Families and Workplaces Act leave.