Strategic Accounts Marketing Manager

Job title: Strategic Accounts Marketing Manager

About the Role

Atlassian is evolving its AI-powered platform and enterprise go-to-market. This role exists to bring Atlassian's transformation story to life for our Strategic accounts and turn it into pipeline for sales. You will own the marketing strategy and pipeline outcomes for the Strategic segment, with direct accountability for generating and accelerating opportunities.

What You'll Do

• Own the Strategic segment pipeline target and drive generation and acceleration of sales-ready opportunities.

• Diagnose performance gaps, hypothesize root causes, and recommend changes in approach.

• Translate global AI/platform narratives into locally resonant proof points, customer stories, and campaign themes.

• Build and execute the Strategic accounts marketing plan in close partnership with sales leadership.

• Leverage AI tools to inform strategy, personalize at scale, and accelerate campaign performance.

• Collaborate with Strategic Sales to create 1:1 and 1:Few omni-channel ABM campaigns that generate pipeline and accelerate deals in AMER.

• Plan and run in-person and virtual events aligned to pipeline gaps and priorities.

• Influence central teams to align on Strategic segment needs.

• Partner with Strategic sales to set targets, segment priorities, and go-to-market motions.

• Drive co-marketing with channel partners to amplify reach.

• Manage the Strategic segment activity calendar and ensure motions bend toward the pipeline plan.

• Measure, analyze, and report on performance to marketing and sales leadership.

• What We're Looking For

• 7+ years B2B marketing, incl. 3+ years ABM in a high-growth environment.

• Proven ownership of 1:1 and 1:Few ABM motions across paid media, email, content syndication, direct mail, events, and more.

• Experience generating pipeline and linking programs to revenue.

• Strong AI fluency: using AI tools in marketing.

• Curiosity about how AI transforms enterprise software and the ability to translate that into compelling narratives.

• Strong strategic thinking: diagnose gaps, form hypotheses, and act.

• Track record influencing cross-functional teams; self-starter and able to drive projects forward.

• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages.

• Comfort with data and using pipeline/campaign performance to guide decisions.

• Experience with marketing automation and CRM.

• Nice to Have

• Experience marketing platform or enterprise transformation products to C-suite buyers.

• Familiarity with PLG and sales-led GTM motions and how they complement each other.

• Familiarity with Atlassian product suite and the "system of work" value proposition.

• Background in a high-growth B2B SaaS company navigating a major product or positioning shift.

• Compensation & Benefits

• Base pay within the range is higher than typical market range; Atlassian emphasizes equitable, explainable, and competitive compensation. Exact numbers are not disclosed in this posting.