About this role
Job Purpose:*
To lead the store to deliver an iconic, world-class customer experience, drive sales and profitability, and build a high-performing team that lives the Victoria's Secret brand values: Passion, Customer Obsession, and Empowerment.
Key Responsibilities
A. Sales & Business Leadership:
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Own full P&L responsibility for the store - drive sales, KPIs (Conversion, UPT, ADS, AUR)
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Analyze sales reports and create strategic action plans to achieve monthly and yearly targets
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Drive loyalty program (Angel Card), Bra Fit events, and new collection launches
B. Customer Experience:
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Ensure every customer receives an elevated, intimate and inclusive bra fitting and styling experience
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Model VS Selling Behaviors - Greet, Discover, Fit, Style, and Inspire loyalty
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Handle VIP and escalated customer concerns with professionalism
C. Team Leadership & Development:
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Recruit, train, coach and retain top talent - build a strong pipeline of Assistant Managers and Supervisors
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Conduct daily huddles, weekly trainings on product knowledge (Bra, Panty, Beauty, PINK)
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Drive performance management, succession planning and engagement
D. Operations & Visual Merchandising:
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Ensure full compliance with VS Visual Merchandising guidelines, brand standards and VM directives
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Maintain operational excellence: Stockroom, inventory accuracy, shrink control, health & safety, and audit compliance
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Ensure all promotions, pricing, and marketing are executed flawlessly
Requirements
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Qualifications:*
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Bachelor's Degree preferred
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4+ years of Store Management experience in premium / luxury fashion, beauty, or lingerie retail (Zara, H&M, Sephora, etc.)
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Proven track record of achieving sales targets and leading large teams (15+ staff)
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Strong business acumen, fluent in English, excellent communication skills
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Passion for Victoria's Secret brand and empowering women.