Store Leader, Westfield, White City, London

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.

As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.

As Store Leader, you will be responsible for leading one of our highest-volume UK locations at Westfield London. This role is ideal for an experienced retail leader who thrives in a fast-paced shopping centre environment, understands the unique demands of high footfall trading, and has a passion for developing teams while delivering exceptional customer experiences.

You will lead from the front, building a high-performing team, driving commercial results, and ensuring operational excellence across every aspect of the business. Working closely with regional leadership and cross-functional partners, you will bring the SKIMS brand to life through exceptional service, strong commercial acumen, and inspirational leadership.

Key Responsibilities

• Responsibilities

• Leadership & People

• Lead, inspire and develop a high-performing management and store team.

• Recruit, coach and retain exceptional talent while building a strong succession pipeline.

• Foster a culture of accountability, collaboration and continuous development.

• Lead performance management, coaching and recognition to drive engagement and results.

• Champion the SKIMS values and create an inclusive, customer-first culture.

• Customer Experience

• Deliver an elevated, personalised customer experience that reflects the SKIMS brand.

• Lead from the sales floor, coaching the team in real time to maximise service and conversion.

• Build a team of knowledgeable product experts who confidently educate and engage customers.

• Monitor customer feedback, NPS and service metrics to continually improve the customer journey.

• Commercial & Operational Excellence

• Drive sales performance through strong commercial leadership and effective floor management.

• Own key business metrics including sales, payroll, productivity, inventory, shrink and labour.

• Analyse business trends and adjust trading strategies to maximise opportunities.

• Ensure exceptional standards of merchandising, replenishment and visual presentation.

• Maintain operational excellence across scheduling, stock management, compliance and store processes.

• Shopping Centre Leadership

• Demonstrate experience successfully leading within a high-volume shopping centre environment where customer traffic, peak trading periods and operational complexity require strong leadership and agility.

• Partner effectively with Westfield management, centre operations and neighbouring retailers when required.

• Lead the business through key trading events including weekends, holidays, promotional periods and seasonal peaks while maintaining exceptional service standards.

• Understand the importance of conversion, traffic, clienteling and repeat business within a premium shopping centre environment.

• Cross Functional Partnership

• Collaborate with Retail Operations, Visual Merchandising, HR, Planning and regional leadership.

• Provide feedback on customer trends, product opportunities and operational improvements.

• Support new initiatives and continuously seek opportunities to improve performance.

Skills, Knowledge and Expertise

• 5+ years of retail leadership experience managing high-volume stores.
• Previous experience leading within a premium shopping centre environment (Westfield or comparable destination preferred).
• Proven ability to lead, coach and develop high-performing teams.
• Strong commercial acumen with experience managing sales, payroll, labour and operational KPIs.
• Experience delivering exceptional customer service within a premium or luxury retail environment.
• Strong organisational skills with excellent attention to detail.
• Passion for product, styling and visual merchandising.
• Excellent communication and relationship-building skills.
• Adaptable, solutions-oriented and comfortable working in a fast-paced, growing business.
• Flexible to work evenings, weekends, bank holidays and peak trading periods. What We're Looking For

We're looking for a hands-on retail leader who enjoys being on the shop floor, coaching teams, engaging with customers and driving commercial success. You'll thrive in a fast-paced shopping centre environment, lead with energy and accountability, and be passionate about creating an exceptional customer experience that reflects the SKIMS brand.