About this role
About the Role The Store General Manager will drive profitable sales through exam growth and an outstanding patient experience at West Point Optical Group in Cartersville, GA. You will lead store operations, manage revenue and productivity, and develop staff and doctor relationships to ensure high patient satisfaction. What You'll Do
- Drive profitable store sales by fostering a patient focused retail culture
- Prioritize exam growth on a daily, weekly, and monthly basis
- Community outreach, i.e. cornea events and blitzing
- Consistent communication with existing patients
- Creative social media marketing
- Attainment of plan sales goal and comp store sales growth
- Proven track record of increased KPI results
- Ability to analyze the business through strong business acumen
- Positive comp store contribution (year-on-year improvement)
- Manage gross margin, in accordance with Company standards
- Effectively train and develop associates to consistently provide a patient care focused experience
- Develop team of administratively skilled associates that provide support on daily operational tasks
- Develop strong professional relationships with Doctors
- Ensure appropriate coverage and quality of Doctor hours
- Implementation of initiatives to increase number or exams and conversion of exams to sales
- Participate in business planning and business updates
- Accountable for the recruitment, training, development, and retention of high performing associates, as measured by:
- Utilization of effective daily practice and role-playing
- Employee coaching through two-way communication
- Proactive manpower planning for adequate bench strength
- Ensuring positive patient satisfaction, as measured by patient retention and survey responses
- Ensure each store is effectively merchandised and presented according to standards as measured by:
- Execution of planogram
- Execution of visual appearance inside and outside of store (i.e., signage)
- Maintenance of overall standards (i.e. cleanliness) What We're Looking For
- 3+ years optical/retail experience
- Bachelor’s degree or comparable experience preferred
- Proven sales leadership
- Strong business acumen
- Reliable transportation and valid driver’s license