About this role
State Business Manager - North
The State Business Manager - North role at Airtel is a leadership position focused on planning, monitoring and ensuring achievement of customer and revenue market share objectives set for zonal operations by supervising/influencing multiple teams to deliver operational excellence in network operations, customer service, channel management and market expansion.
Responsibilities
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Increase revenue earning customer net additions – Prepaid:
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Identify and formulate zonal sales strategies to help drive gross additions
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Monitor churn & grace periods
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Supervise health of acquisitions and compliance on activations
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Oversee activating connections as per the stipulated turnaround times
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Increase revenue earning customer net additions – Postpaid:
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Identify and formulate zonal sales strategies to help drive gross additions
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Monitor churn & grace periods
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Supervise health of acquisitions and compliance on activations
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Oversee activating connections as per the stipulated turnaround times
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Achieve net revenue of the zone:
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Identify and formulate Customer Service development strategies to help drive Collections and Bad Debts performance of the zone
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Propose and drive VAS Up selling activities
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Drive the reduction of recharge turnovers and first bill churn & zero recharge.
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Delivery on channel satisfaction score:
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Implement the audit and review of channel partners & distributors to ensure Healthy ROI of
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Monitor the timely disbursement of claims to the market, regular trade service.
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Conceptualize, design and implement channel delight activities
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Expand distribution width and depth:
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Identify and formulate zonal sales strategies to help drive Distribution across showrooms and Dealer Service Agents
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Ensure expansions to align to dimensioned number of Active Easy Charge Outlets
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Establish SIM Selling outlets and other categories of retail outlets as a % of Easy Charge outlets
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Network coverage & quality:
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Network optimization
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New sites ROI and deployment
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Follow through in delivering cell availability, quality of calls and reduction of outages at sites within zone
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Delivery showroom experience
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Identify and formulate customer service delivery strategies to help improve customer satisfaction scores
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Ensure provision of standard infrastructure at zonal showrooms
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Ensure showroom employees are upskilled in industry training and certifications for the role
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Achieve employee engagement scores in line with the engagement target for the business area:
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Continuously motivating the front-line employees through leadership by examples
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Implement all action plans that will address hygiene issues etc. From engagement survey.
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Educational Qualifications
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Bachelor’s Degree in Management or related Social Sciences
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Masters in Business Administration is an advantage
Relevant Experience & Functional / Technical Skills:
- Minimum of 12 years’ experience in Retail sales, preferably in the Telecommunications, FMCG or the Manufacturing industry, with at least 4 years at middle management level
- Excellent understanding and implementation of Route-to-Market (RTM) and Go-to-Market strategies
- Extensive sales and business development experience with proven expertise in revenue generation and growth
- Excellent product knowledge.
Other requirements:
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Excellent Relationship Management skills
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Excellent Numerical Acumen and Analytical thinking skills
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Excellent presentation and communication skills
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Excellent and proven leadership skills
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Team Player: Independent, confident and objective
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Attention to details
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Excellent at driving Execution Excellence
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A strong Customer – centric orientation.
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Check how your CV matches this job
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Deadline: Nov 2, 2026