About this role
ABOUT RETOOL
Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling support workflows, building admin dashboards, and countless processes you might never have thought of. But most companies don't have the resources to properly invest in these tools, leading to a lot of old, clunky internal software, or worse, teams still stuck in manual and spreadsheet workflows.
AI has changed who gets to build software. The definition of "developer" now includes analysts, operators, and domain experts creating solutions directly—and the tools they reach for are multiplying by the week. That's both an opportunity and a challenge: as more people build with more AI tools, the risk of shipping ungoverned software into production grows just as fast.
At Retool, we're building the platform that makes all of it safe to ship. Build with any AI tool you want, then deploy into one place that connects to your real business data, enforces enterprise policies automatically, and lets teams create once and reuse everywhere with shared, trusted components. The cost of building software has collapsed. The cost of governing it hasn't—and that's the problem we solve.
Developers and domain experts have already automated over 100 million hours of work on our platform, freeing them to focus on creative problem-solving and strategic work that drives real business value. The people closest to the problem can now build the software to solve it, safely, and within enterprise guardrails.
Let's build the future together.
DESIGN AT RETOOL
As a creative team we make daily decisions that will affect millions of people, from those creating software to the end-users who operate it every day. Instead of designing just one product, we’re effectively designing unique software products for thousands of companies across many different verticals.
This also presents a unique design challenge. Because there are almost endless possibilities to what you can build in Retool, we don’t have absolute control over how our users experience the product. We’re constantly seeking just the right balance between convention and configuration, between technical expressiveness and conceptual simplicity.
ABOUT THE ROLE
Retool’s voice is very much still in a moldable state, even more so with recent evolutions in our products capabilities, with massive potential to expand and grow in how it shows up across all the work we ship. As a copywriter you will play a critical role in helping explore and define what that future looks like. You’ll advocate for a consistent voice and tone while still finding opportunities to break out and explore new ways of how we express ourselves, with an iterative mindset that explores conceptual opportunities to make our brand stand out in an oversaturated market of shared language. We’re not interested in playing it safe—we want to win the he