Sr Technical Product Manager - Measurement
About this role
Sr Technical Product Manager - Measurement
The job posting content has been provided by the source text and includes detailed information about the role, team, responsibilities, requirements, and benefits.
Team Overview The Measurement Product team is focused on transforming how marketers understand and optimize performance across the customer journey. The team leads the strategy and development of TransUnion's measurement portfolio, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Closed Loop Measurement, and Randomized Controlled Testing (RCT). Through platform modernization, automation, and integration of TransUnion's proprietary data assets, the team is building scalable, privacy-conscious solutions that deliver faster insights, greater transparency, and more actionable measurement for advertisers.
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