Sr. Product Marketing Manager - Release Marketing & PMM Operations

Job title: Sr. Product Marketing Manager - Release Marketing & PMM Operations

About the Role Samsara is seeking a Sr. Product Marketing Manager — Release Marketing & Operations to build and run the operational foundation that powers our Product Marketing team. This role sits at the intersection of marketing craft and operational excellence, owning the systems, processes, and programs that help PMMs scale. You’ll lead release marketing and ensure cross-functional alignment across PMO, R&D, Product, PMM, Sales, and Marketing leadership to keep launches moving and messaging coherent.

What You'll Do

• Own the Product Launch Plan: gather the full feature list, organize features into coherent narratives, and tier them by strategic priority. Map launches to key market moments, and maintain the master launch plan as the single source of truth.
• Drive Cross-Functional Alignment: run alignment sessions across Product, GTM, and Marketing leadership — owning the materials, driving to clear decisions, and tracking open items from naming through resolution.
• Coordinate Execution Across Tiers: own the marketing planning and coordination meetings that keep launches on track. Partner with Demand Gen, Enablement, and Marketing leads to optimize timing, reduce messaging overlap, and amplify impact.
• Measure Launch Effectiveness: track program-level metrics including comms engagement, sentiment, and product adoption. Provide regular reporting to PMM leadership and surface insights that inform future strategy.
• Evolve the Launch Playbook: maintain a prioritized backlog of process gaps, convene cross-functional working groups to address root causes, and lead ongoing research into how Samsara's launch approach should evolve — especially by leveraging AI.
• PMM Operations: build and run PMM operational programs and design high-impact team initiatives (e.g., content audits, team offsites).
• Create Scalable Frameworks: develop templates, playbooks, and toolkits that reduce friction and improve consistency across launches and PMM content.
• Elevate the PMM Team: act as a force multiplier — identifying opportunities to improve how the team works and delivering on them.

What We're Looking For

• Experience: 5+ years in Product Marketing, Release Marketing, Product Ops or related role.
• Operational Excellence: proven ability to design and implement scalable processes and programs in a fast-moving environment — ideally related to new product launches and/or release marketing programs.
• Cross-Functional Range: strong track record of driving alignment across Product, Engineering, Sales, and Marketing at multiple levels of seniority.
• Communication: exceptional written and verbal communication skills.
• Agility: comfortable operating in ambiguity, building without a playbook, and iterating quickly.
• AI-first Mindset: a track record of using technology — especially AI — to reimagine process and customer experiences.
• Education: Bachelor's degree required.
• An ideal candidate also has: Program Management Depth: Experience managing comp.

Nice to Have

• Program Management Depth: Experience managing comp.

Compensation & Benefits Not specified.