About this role
Job title: Sr. Product Marketing Manager Linx
About the Role The Sr. Product Marketing Manager Linx in China will be responsible for Linx's China business growth, focusing on existing coding and marking products and potential new offerings. You will partner with sales and channel teams to maximize marketing ROI across online and offline channels, balancing long-term growth with short-term targets.
What You'll Do
- Identify and prioritize target segments, quantify market potential, and define penetration strategies for Linx China.
- Define key product features and price expectations to support go-to-market success and revenue targets.
- Engage end customers through PPC, SEO, tradeshows, and other demand-generation activities to achieve revenue targets.
- Evaluate existing channel capabilities and train channel sales teams; support the Distribution Sales Manager to develop new channels.
- Collaborate with channel partners to run regional marketing activities.
- Analyze competitors' profiles across volume, segments, regions, channels, pricing, and features.
- Assist the General Manager to build the annual growth plan and lead daily execution.
- Coordinate cross-functional efforts with Sales and Technical Support to lead and implement plans.
- Guide and support sales staff in opportunity identification and applying valuable application knowledge.
- Lead and manage the marketing team, developing their career paths.
What We're Looking For
- Proven ability to build annual growth plans and lead their execution.
- Experience working with sales and channel teams to maximize marketing ROI.
- Experience in training channel sales staff and developing new distribution channels.
- Strong collaboration and cross-functional coordination with Sales and Technical Support.
- Ability to engage customers via PPC/SEO/tradeshows and other demand-generation channels.
- Demonstrated leadership of a marketing team and talent development.
- Analytical mindset with the ability to monitor competitors and market dynamics.