Sr Product Management Analyst

About the Role We are seeking a key addition to our eCommerce Product Management team to drive conversion optimization across the most critical stages of the customer journey within Mattel's global direct-to-consumer (DTC) eCommerce ecosystem. The role focuses on reducing friction at key decision and purchase moments—from Product Detail Pages through Checkout—so customers can confidently evaluate products and complete transactions quickly and reliably.

What You'll Do

• Collaborate with senior leadership to shape and inform the product roadmap for your focus area, ensuring alignment to business priorities, customer needs, and high-impact outcomes.
• Contribute to CRO strategy and the broader product roadmap, prioritizing initiatives that maximize value and business impact.
• Own discovery and assessment of high-impact opportunities, leveraging data, customer behavior, and experimentation to define problems and identify the most valuable opportunity within your domain area.
• Lead initiatives end-to-end, from concept through delivery and ongoing optimization, ensuring solutions deliver measurable business outcomes and long-term value.
• Align with leadership to take lead on defining product solutions in partnership with business stakeholders, engineering, UX, and delivery teams, applying forward-thinking and creative problem-solving to customer challenges.
• Own PDP template optimization, building a system of scalable and re-usable templates that improve product evaluation and add-to-cart rates.
• Drive checkout optimization to increase completion rates by simplifying flows, improving usability, and resolving failure points.
• Partner closely with engineering to ensure high site performance and stability, including page load times, latency, and transaction success rates.
• Lead A/B testing and experimentation within your domain, establishing clear hypotheses, defining success metrics, and balancing speed of learning with experience quality and risk management.
• Translate business and commercial goals into scalable, customer-centric product solutions across the eCommerce ecosystem with direction and support from Product Management leadership.
• Manage a diverse set of stakeholders, and drive cross-functional alignment across product, engineering, design, analytics, marketing, and operations, ensuring decisions are informed by diverse inputs and expertise.
• Facilitate discussions and navigate differing perspectives to drive alignment and ensure decision-making is informed and aligned to consumer and business needs.
• Ensure all key use cases, including edge cases, are considered, delivering robust, reliable, and high-quality experiences.
• Support broader eCommerce initiatives as needed, contributing to continuous improvement of the end-to-end journey.
• Key Metrics You’ll Influence: PDP Conversion Rate, Add-to-Cart Rate, Checkout Completion Rate, Checkout Abandonment Rate, Payment Success Rate, Page Load Time / Latency, Error Rate / Failed Transactions, Revenue per Visitor.

What We're Looking For

• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Required: 4+ years of product management experience in eCommerce or DTC.
• Proven track record improving conversion in PDP and/or checkout experiences.
• Strong analytical skills with experience in funnel analysis and experimentation.
• Experience operating in ambiguous environments and driving clarity and outcomes.
• Ability to prioritize effectively and make thoughtful trade-offs.
• Strong stakeholder management and influencing skills.
• Ability to quickly ramp into new domains and apply structured, data-driven problem solving.
• Preferred: Experience working across multiple areas of the eCommerce funnel.

Nice to Have

• Experience across multiple areas of the eCommerce funnel.

Compensation & Benefits

• Salary range: USD 92,000 - 110,000 yearly.
• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
• The role supports a global, cross-brand eCommerce ecosystem with opportunities to influence product strategy and deliver measurable business impact.