About this role
Sr Mgr Consumer Connections Intl
Posted Date: Oct 2, 2026
Requisition Number: 130548
Why Hershey
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
Location
New York, NY hybrid in office
How will you fit into the big picture?
The Sr. Manager, Consumer Connections serves as the senior international media strategy and governance leader responsible for developing and implementing Hershey's global media ecosystem across International markets. The role oversees the international media agency network, ensuring best-in-class capabilities, processes, systems, planning standards, measurement, and governance to maximize media effectiveness and business impact.
Key responsibilities include establishing strategic media planning frameworks, assessing media plans and investment quality, tracking media performance, conducting ROI analysis, facilitating capability-building and training, and driving adoption of global media best practices. The role partners with regional and market teams to elevate media effectiveness and continuously improve how media investments support brand and business growth around the world.
This role does not directly lead media execution within markets; rather, it serves as the strategic steward of Hershey International's media ecosystem, ensuring agency excellence, media effectiveness, capability building, governance, and continuous improvement across all regions.
What will you do?
- Integrated Media Strategy & Planning
Lead media planning and strategy process and timelines for international markets ensuring business objectives are connected through to regional execution.
- Media Investment Management
Support media investment planning and optimization decisions by evaluating performance, identifying opportunities, and recommending adjustments that improve effectiveness and efficiency.
- Agency & Partner Collaboration
Manage day-to-day relationships with media agencies, platform partners, and external vendors. Ensure deliverables are strategic, insight-driven, and aligned with Hershey standards for quality and business impact.
- Performance Measurement & Optimization
Partner with Marketing Intelligence and analytics teams to evaluate campaign performance across media channels. Translate campaign results, audience insights, and measurement outputs into recommendations that improve future planning and investment decisions.
- Innovation & Capability Advancement
Explore new media opportunities, measurement approaches, audience strategies, and emerging technologies that strengthen Hershey's consumer connections capabilities. Support test-and-learn initiatives and continuous improvement efforts.
- Cross-Functional Leadership
Serve as a strategic partner across Communications Strategy, Brand Marketing, Creative, Commerce, Analytics, and Finance teams. Influence decisions, facilitate alignment, and help drive successful execution across multiple stakeholders.
- Global Media Oversight
Serve as a consultant and provide oversight of global media strategy, establishing scalable standards that strengthen effectiveness while allowing for local market needs. Set global buying principles and investment guardrails across agency and platform partners, including transparency, brand safety, commercial terms, and operating expectations. Help Dir, Media Strategy lead platform and partner rationalization to reduce fragmentation, improve buying efficiency, unify reporting and audience management, and identify where consolidation can create greater global leverage without limiting locally relevant execution.
Minimum Education & Requirements
Experience
- 7+ years of experience in media strategy, communications planning, integrated marketing, advertising, or related disciplines.
- Experience developing integrated media strategies across digital, social, video, CTV, retail media, and emerging channels.
- Strong understanding of media measurement, attribution, audience planning, campaign performance, and optimization practices.
- Experience working with agency partners and managing complex cross-functional initiatives.
- Proven ability to translate consumer insights, data, and business objectives into actionable marketing recommendations.
Education
- Bachelor's degree in Marketing, Communications, Advertisi