Sr. Marketing Specialist, Open Channel (1 year contract)

Sr. Marketing Specialist, Open Channel (1 year contract)

Date:

Oct 28, 2026

Location

Taipei

Company:

Shiseido

This role: Own and drive Open Channel brand growth by developing innovative product, communication, and consumer engagement strategies that strengthen brand relevance among Taiwanese consumers. The role is expected to thrive in a lean-resource environment, proactively identifying opportunities, transforming consumer and market insights into actionable plans, and delivering strong commercial outcomes through creative and impactful execution. As a key bridge between Taiwan, Japan, and SAPAC teams, the position requires strong collaboration, communication, and presentation capabilities to influence stakeholders and drive business results.

Key Responsibilities

• 1. Product & Business Management

• Develop and execute annual, seasonal, and launch strategies aligned with brand and category objectives.

• Own end-to-end product lifecycle management from market opportunity assessment to launch execution and post-launch optimization.

• Identify growth opportunities and recommend initiatives to accelerate brand penetration and market competitiveness.

• 2. Consumer & Brand Building

• Translate consumer, social media, and market insights into innovative marketing initiatives and engaging consumer experiences.

• Develop integrated 360° marketing campaigns across offline and online touchpoints to maximize brand visibility and business impact.

• Continuously explore emerging beauty, lifestyle, social media, and youth culture trends to identify opportunities relevant to the brand.

• 3. Project Management & Execution

• Lead cross-functional collaboration among Sales, SCM, E-commerce, Communication, Digital, and external agencies to ensure flawless execution.

• Manage A&P investment, optimize resource allocation, and maximize campaign effectiveness and ROI under limited resources.

• Drive hero product growth through effective portfolio management and strategic campaign planning.

• 4. Regional Communication

• Act as the primary contact with Japan brand holders and SAPAC stakeholders.

• Prepare and deliver marketing proposals, business reviews, and strategy presentations in English.

• Coordinate daily communication and project alignment with overseas stakeholders to ensure timely execution and successful launches.

Requirements

• Bachelor's degree or above in Marketing, Business, Communications, or related disciplines.
• 3-5 years of marketing, brand management, or product management experience, preferably within beauty, FMCG, consumer brands or IMC agency.
• Proven experience in managing new product launches and driving commercial performance.
• Strong understanding of Taiwan consumer trends, social media, and beauty market dynamics.
• Passionate about Japanese beauty, culture, lifestyle trends, and consumer behavior.
• Experience working with regional or global stakeholders is a plus.

Other Qualifications:

• Strategic & Commercial Thinking

• Strong analytical and commercial acumen with the ability to convert insights into actionable growth strategies.

• Ability to balance creativity and business objectives to drive measurable results.

• Innovation & Consumer Centricity

• Naturally curious, trend-sensitive, and highly engaged in social media and youth culture.

• Deep understanding of Gen Z and young consumer trends, social platforms, emerging culture, and viral content dynamics.

• Able to generate innovative ideas and identify opportunities even under limited resources and budget constraints.

• Continuously seeks new approaches to improve brand relevance and consumer engagement.

• Agility & Ownership

• Self-motivated, entrepreneurial mindset with a strong sense of ownership.

• Comfortable working in a fast-paced and ambiguous environment.

• Resilient, adaptable, and willing to take on challenges beyond routine responsibilities.

• Communication & Collaboration

• Strong stakeholder management and cross-functional collaboration skills.

• Excellent presentation and storytelling capabilities.

• Able to influence diverse stakeholders through data, insights, and clear communication.

• Language

• Strong English communication skills, both written and verbal.

• Able to independently prepare English presentation decks and conduct business presentations in English.

• Japanese language capability is a strong plus.

Salary (Min-Max):

Job Segment:

• Senior Brand Manager, Senior Product Manager, PLM, Brand Manager, Branding, Marketing, Operations, Management

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