About this role
About the Role As a Sr. Marketing Analytics Manager, you will be responsible for independently leading cross functional projects and managing senior marketing stakeholders. The ideal candidate will have a deep understanding of marketing and revenue analytics and be able to effectively communicate complex data to key stakeholders. We are looking for someone comfortable operating at a high pace of change that matches the speed of our business. What You'll Do
- Build & Maintain Marketing Analytics Infrastructure
- Build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI.
- Create business and technical requirements and documentation; enable the marketing team.
- Develop and maintain attribution models, lead scoring logic, and funnel stage definitions. What We're Looking For
- Deep understanding of marketing and revenue analytics
- Ability to communicate complex data to key stakeholders
- Experience leading cross-functional projects and managing senior marketing stakeholders
- Experience building and maintaining marketing analytics infrastructure and dashboards/reports
- Experience with attribution modeling, lead scoring, and funnel stage definitions
- Comfortable operating in a fast-paced environment