About this role
Opendoor is hiring a Sr. Manager to own SEO end to end across both seller and buyer sides of the business: technical foundation, keyword and search-intent strategy, and increasingly AI search visibility. You will set the organic search strategy, prioritize high-leverage bets across thousands of pages, and partner directly with Engineering on the technical work that unlocks organic growth, including rendering, speed, crawlability, and structured data. You will also partner closely with Content Lead on content production, bringing keyword research, prioritization, and performance data that shapes what gets written, while they own voice. You will use AI to move faster than a team twice your size, and you will be judged on traffic and account creates.
Responsibilities include owning SEO strategy across the site for both seller-side (sell pages, city and market pages) and buyer-side (resale listing and property pages); driving the technical SEO roadmap and partnering with Engineering on server-side rendering, page speed, Core Web Vitals, crawlability, and structured data; scoping and prioritizing the technical asks; running a search-intent prioritization framework to guide the technical and content roadmaps, bringing keyword research, prioritization, and performance data on underperforming areas and partnering with the Content Lead on production; tracking and improving Opendoor’s presence in AI search surfaces (ChatGPT, Perplexity, Google AI Overviews), including technical citation optimization and brand characterization in answers; building and maintaining SEO reporting that ties organic performance to account creates and contracts using GSC, Ahrefs, and Snowflake funnel data; treating account creates as the scoreboard with rankings and sessions as inputs; partnering cross-functionally with Product, Engineering, Content, and Performance Marketing to align organic search with the broader acquisition strategy; using AI to compress the work through automated keyword research, content generation and rewriting workflows, and technical audits; building workflows once and reusing them across hundreds of pages; delivering SEO with depth across technical SEO and content strategy, including a senior or lead capacity; demonstrating a track record of driving organic traffic and conversion gains at a consumer or marketplace company at scale; showing real technical depth in crawling and indexing, Core Web Vitals, structured data and schema markup, and JavaScript rendering issues, with enough web fluency to credibly scope an engineering ask and defend its priority; experience running a search-intent prioritization framework at scale and translating it into briefs a content team can execute against; fluency with Google Search Console and Ahrefs (or equivalent), and enough SQL or BI comfort to pull and defend numbers against business outcomes; working knowledge of how LLM-based search surfaces cite and rank content, and what actually moves visibility; clear written communication to present a roadmap and tradeoffs to senior stakeholders without a lot of hand-holding; ownership mindset to operate with incomplete resourcing and unblock own work; real estate, fintech, or proptech experience, or another vertical with heavy local/market-page SEO at scale; experience partnering directly with engineering on rendering and performance fixes; familiarity with AI-native SEO tooling such as LLM-based content workflows, AI visibility monitoring, and automated technical audits; experience managing a contractor or small team; focus on organic and non-brand search growth tied to account creates; attention to technical health including Core Web Vitals, crawl and index coverage, and resolution of rendering and page-speed blockers; content performance in relation to traffic and conversion targets; AI search visibility across citation rate and sentiment for key brand and category queries; and leveraging AI-assisted workflows to eliminate manual SEO ops work that can be reused by the team.
Location: This role is based in one of our offices, in-person four days per week. We are looking for candidates who are enthusiastic about an in-office culture and want to build alongside their teammates.
Opendoor’s mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters because it helps people build wealth, stability, and community. It enables families to put down roots, strengthens neighborhoods, and supports the future. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started.