Sr Manager, Partnerships Enablement (Brand Partnerships & Strategic Alliances)

Job title: Sr Manager, Partnerships Enablement (Brand Partnerships & Strategic Alliances)

About the Role The Senior Manager, Partnerships Enablement leads the development and operationalization of enablement frameworks, tools, and processes to drive best-in-class execution across Mattel's brand partnerships and strategic alliances. This role sits within the Brand Partnerships team and partners closely with Global Brand and Consumer Products & Experiences to ensure collaborations are strategically aligned, brand-right, and executed with excellence. It requires translating brand priorities into actionable guidance across functions and influencing a matrixed organization to drive consistency, speed, and impact across a diverse portfolio of collaborations.

What You'll Do

• Lead the development and evolution of enablement strategies supporting Mattel's brand partnerships and strategic alliances
• Build scalable frameworks and repeatable playbooks to support collaboration execution across brands and categories
• Translate Global Brand strategies and franchise priorities into clear, actionable guidance for partners and internal teams
• Design and implement structured onboarding for new brand partners and collaborators
• Define and standardize key milestones across the partnership lifecycle, including concept development, co-creation, launch planning, and in-market execution
• Identify execution gaps and implement solutions to improve speed-to-market and overall partnership impact
• Partner with Global Brand to ensure all collaborations authentically reflect brand DNA, positioning, and storytelling
• Develop guidelines and governance frameworks that reinforce brand integrity while enabling creative, culturally relevant partnerships
• Support priority and high-visibility partnerships with tailored enablement and execution support
• Collaborate closely with Consumer Products & Experiences, Global Brand, Legal and Finance to align partner initiatives with enterprise priorities
• Ensure partners are equipped with the right assets, insights, and timelines to execute effectively
• Serve as a central point of coordination across internal and external stakeholders
• Oversee development and maintenance of centralized partnership resources
• Drive adoption and optimization of partner-facing systems and collaboration tools
• Enhance the overall partner experience through improved communication, clarity, and access to resources
• Define and track KPIs related to partnership performance, execution quality, and enablement effectiveness
• Analyze performance data to identify trends, risks, and opportunities across partnerships
• Provide reporting and strategic recommendations to leadership to optimize partnership outcomes

What We're Looking For

• 8+ years of experience in brand partnerships, strategic alliances, collaborations, or related fields
• Experience in consumer products, entertainment, fashion, or lifestyle-driven brands
• Strong understanding of brand management, co-branded partnerships, and go-to-market execution
• Demonstrated ability to build scalable programs, frameworks, or operations
• Excellent stakeholder management skills, with the ability to influence across functions and levels
• Strong analytical and problem-solving capabilities
• Operates independently with broad direction; accountable for delivering against defined business objectives
• Leads complex, cross-functional initiatives across Brand Partnerships, Global Brand, and Consumer Products & Experiences
• Influences Director- and VP-level stakeholders and contributes to strategic decision-making
• Owns programs with measurable impact on partnership performance and execution
• May mentor junior team members; limited or no direct people management

Compensation & Benefits

• Salary range: USD 150,000 - 185,000 per year
• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.