Sr. Manager, Marketing and Brand Strategy

University of Utah

The David Eccles School of Business is seeking an experienced and collaborative Senior Manager, Marketing and Brand Strategy to serve as a strategic marketing partner for assigned programs, departments, centers, institutes, and school-wide initiatives.

Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role develops and leads integrated marketing strategies that advance school priorities, strengthen the Eccles brand, and engage key audiences. The Senior Manager will build trusted relationships with internal partners, translate business and program objectives into effective marketing strategies, and lead initiatives from planning through multi-channel execution and measurement.

The ideal candidate is a strategic marketer who combines strong business acumen with hands-on execution. They will bring experience developing audience-focused marketing strategies, shaping messaging and content, collaborating with creative and channel partners, and using performance insights to continually improve results.

Success in this role requires strong strategic thinking, communication, writing, relationship management, and organizational skills, as well as the ability to navigate a complex organization, manage multiple priorities, influence across teams, and turn strategy into high-quality, measurable marketing outcomes.

Responsibilities

• Serve as the strategic marketing partner for assigned programs, departments, centers, institutes, and school initiatives

• Develop integrated marketing plans that translate organizational objectives and audience needs into clear strategies, messaging, channels, tactics, and measures of success

• Build strong relationships with school partners while providing strategic marketing counsel and recommendations

• Identify marketing opportunities and challenges, define objectives and audiences, and develop strategies, messaging, channels, and tactics to achieve desired outcomes

• Lead marketing initiatives from planning through execution, coordinating work across multiple marketing channels and collaborating with content, creative, digital, communications, and other marketing colleagues

• Develop messaging and write marketing copy across channels, including advertising, digital, email, web, social media, presentations, and other marketing materials

• Provide strategic direction and feedback on creative work, ensuring design, messaging, and execution effectively advance the marketing strategy and meet brand standards

• Manage multiple marketing initiatives simultaneously while ensuring quality, accountability, effective communication, and successful execution

• Ensure marketing and communications initiatives align with the David Eccles School of Business brand, messaging, strategic priorities, and quality standards

• Monitor marketing performance and recommend improvements based on analytics and organizational goals

• Collaborate across the Branding, Marketing, and Communications team to strengthen marketing effectiveness, consistency, and continuous improvement

• Lead and contribute to additional strategic initiatives and special projects as assigned

• Minimum Qualifications

• EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

• Senior Manager, Market & Brand Strategy Management: Requires a bachelor’s (or equivalency) + 8 years or a master’s (or equivalency) + 6 years of directly related work experience

• Preferences

• Experience working in higher education or other complex, matrixed organizations

• Agency experience or experience working with multiple partners, stakeholders, departments, or business units is a plus

• Significant professional marketing experience with demonstrated strategic responsibility for developing marketing strategies, not solely coordinating or executing marketing projects

• Experience developing and executing integrated marketing strategies across multiple channels and audiences

• Demonstrated ability to translate organizational goals and audience insights into clear marketing strategies and recommendations

• Demonstrated ability to build trusted relationships and serve as a strategic advisor to organizational leaders and stakeholders

• Strong understanding of brand management, messaging, content strategy, creative strategy, digital marketing, and integrated marketing

• Strong writing and editing skills with demonstrated ability to develop effective marketing copy and messaging

• Ability to evaluate creative work and provide clear, strategic direction and feedback on design, messaging, and execution

• Experience using marketing analytics and performance data to evaluate effectiveness and inform decision-making

• Demonstrated ability to manage multiple priorities with strong organization, communication, and follow-through

• Excellent written and verbal communication skills

• Experience with Asana or other project management platforms

• Type Benefited Staff

• Special Instructions Summary

• Additional Information

• The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems or University Human Resource Management if you have questions regarding the post-retirement rules.

• This position may require the successful completion of a criminal background check and/or drug screen.

• The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

• Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

• Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

• To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX ( OEO ). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page .

• Online reports may be submitted athttps://oeo.utah.edu

• https://publicsafety.utah.edu/safetyreport/This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safe