Sr. Manager, Integrated MarComms AUS

About the Role Senior Manager, Integrated MarComms AUS, based in Melbourne, leads earned media, social and partnership strategies within Tinder’s integrated paid/owned/earned ecosystem. The role focuses on creator and influencer activations to drive organic reach, engagement and business results, translating global strategy into locally resonant programs for Gen Z. This hybrid role requires in-office collaboration up to three times per week. What You'll Do

• Develop and implement social-first integrated MarComms strategies aligned with Australia’s marketing KPIs.
• Design and execute influencer strategies and campaigns; identify opportunities to hijack cultural moments on social platforms.
• Ensure Tinder narratives are optimized for Gen Z content consumption: short-form video, creators, podcasts, niche communities, and emerging platforms.
• Partner closely with local and global marketing teams to ensure narrative cohesion across paid, owned, and earned channels.
• Create and drive cultural relevance among Gen Z; develop a quarterly and annual planning calendar; focus on influencers and creators to generate community influence and drive brand reconsideration.
• Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.
• Build and nurture Creator, Influencer & Partnership Ecosystems; manage a diverse ecosystem beyond traditional media and nurture inbound opportunities.
• Manage local brand partnership strategies and campaigns; identify and nurture partnership opportunities that help Tinder break through Aussie culture, and position the app in unexpected communities.
• Manage and evolve agency relationships and external communications support models where relevant.
• Deliver measurable earned impact: focus on social share of voice and engagement signals; evolve metrics beyond media coverage volume.
• Support Brand Reputation & Corporate Narratives: work with stakeholders on trust & safety, reputational and corporate communications topics when needed. What We're Looking For
• Ideally 5-10 years of experience in both communications and social media (from an agency or brand background).
• A highly strategic yet hands-on MarComms professional, with strong execution capabilities and keen attention to detail.
• Experience developing and implementing reactive and proactive communications and social strategies end-to-end.
• Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends.
• Existing relationships in the influencer, creator and media landscapes in Australia, with a focus on Gen Z consumption.
• Comfortable operating in fast-moving, international orga