Sr. Manager - Channel Activation (Affiliates)

Sr. Manager - Channel Activation (Affiliates)

Gap Inc. Job Posting

About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers.

Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.

We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.

We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.

About the role

The Sr. Manager of Affiliates is responsible for supporting in the activation and execution of Global Affiliate Marketing programs in an effective way for Gap Inc. and its brands. Sitting within the broader Marketing Shared Services organization, this role will provide a strong understanding of affiliate marketing strategies and best practices. This role will work closely with Channel Activation, Channel Planning, and Brand Marketing teams, and Gap Inc.’s Media Agency partners to manage Affiliates programs and drive valuable change across the brands. They will be a key player in the effort to identify opportunities for greater economies of scale and synergies across Gap Inc.’s portfolio of brands.

What you'll do

• Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands that support brand and revenue goals.

• Govern the day-to-day management of team goals and provide guidance on appropriate prioritization and escalation of items to propel business initiatives

• Consistently evaluate performance by measuring against standardized set of KPIs to ensure that activity is adequately delivering across a set of defined metrics

• Regularly identify and communicate to stakeholders' opportunity areas in Affiliates program activity by taking a holistic view of work across Gap Inc.’s brands and aligning priorities to business needs

• Remain up to date on Affiliate trends to continually recommend shifts as necessary to achieve company goals and remain competitive in the industry

• Routinely digest performance data to draw actionable insights and initiate data-driven decisions that optimize Affiliates program efforts across Gap Inc.’s brands

• Regularly collaborate with Channel Planners to consistently align overall media strategy, drive valuable outcomes and increase brand awareness

• Maintain strong relationships with affiliate Media Agency partners to ensure top performance of Affiliates ventures

• Partner with Creative and Brand teams to ensure creative is optimized for various media channels

• Who you are

• Skilled marketing leadership experience, with 6-9 years in Affiliate marketing

• Strong history of collaborative leadership, team building, and managing individual contributors

• Experience supporting in the planning and executing of Affiliates campaigns while scaling performance-driven marketing channels

• Strong knowledge of Affiliates channels, technologies, best practices, and trends Experience in a highly complex, matrixed organization with proven ability of working cross-functionally to drive change

• Highly communicative and collaborative with history of driving positive outcomes across multiple teams and functions

• Entrepreneurial spirit that works through ambiguity, continuously improve ways of working, and infuse strategic thinking

• Salary Range: $149,900.00 - $194,900.00

• Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

• Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

• One of the most competitive Paid Time Off plans in the industry.

• Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.

• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.

• Employee stock purchase plan.

• Medical, dental, vision and life insurance.

• See more of the benefits we offer.

• Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

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Location

San Francisco, home to our brands and people

San Francisco has always been a hub for artistry and innovation—and for 55 years, it has inspired Gap Inc. as the home of our brands and people. Creativity is woven into our legacy, and we’re proud to continue supporting the local community that fuels it.

Through our partnership with Nest and the Makers United SF program, we’re working to bridge opportunity gaps for local creatives, giving them a platform to showcase their work and thrive. With the right support and visibility, today’s makers could become the next generation of influential talent.

Championing pathways to growth

At Gap Inc., we believe everyone deserves the opportunity to build a brighter future, and we're proud to be recognized as an Employer of Choice by American Opportunity Index.

As one of the largest employers of entry-level talent, we recognize the barriers underrepresented communities face. We're committed to bridging the opportunity gap by providing access to better jobs and creating pathways for growth, empowering our employees to contribute to our legacy—impacting not just retail and fashion, but also shaping culture.

A day in the life with Zac Posen

Step inside a day in the life at Gap Inc. HQ with Vogue and our Creative Director, Zac Posen. This behind-the-scenes gives a peak into a day at 2 Folsom including design meetings, creative reviews, and a stop in San Francisco's iconic Chinatown. Get a glimpse at the creativity, collaboration, and culture of our house of iconic American brands. Learn more

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