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Sr Manager, Apparel, Accessories & Footwear Licensing

Mattel
El Segundo, California
On-siteUSD 148,000 - 186,000 / year

About this role

About the Role Lead licensing strategy and business development across Apparel, Accessories & Footwear and strategic collaborations to expand Mattel's brands, audience, and revenue. Build and manage high-impact licensing partnerships from prospecting through execution, shaping multi-year growth across fashion and adjacent categories. What You'll Do

  • Identify whitespace opportunities and develop strategic partnerships through compelling pitches, deal negotiations, and innovative licensing programs.
  • Lead cross-functional execution with Franchise, Creative, Retail Development, Marketing, Legal, Finance, and Licensees to deliver successful product launches and marketing programs.
  • Develop multi-year growth strategies, forecast license revenue, and monitor performance against objectives.
  • Partner with regional teams to align global strategy and scale successful programs while managing market exclusivity.
  • Build and maintain strong relationships with licensees, retailers, and other key business units to accelerate program execution and unlock new opportunities. What We're Looking For
  • 10+ years experience in licensing and/or franchise management.
  • Deep expertise across apparel, accessories, footwear, and the broader licensing landscape.
  • Proven success negotiating licensing agreements with strong knowledge of contracts, royalties, and IP rights.
  • Strong analytical and category research skills; demonstrated ability to analyze forecasts and identify risks and opportunities.
  • Proven team management and leadership abilities; collaborative, solutions-oriented leadership style.
  • Excellent presentation, interpersonal, verbal, and written communication skills.
  • Ability to prioritize multiple complex initiatives in a fast-paced environment.
  • Passion for storytelling, brands, and the power of play; curiosity and growth mindset.
  • MBA preferred but not required. Nice to Have
  • MBA preferred but not required. Compensation & Benefits
  • Salary range: USD 148,000 - 186,000 yearly.
  • Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential.

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