Sr. eCommerce Insights Analyst, Americas

About the Role Senior eCommerce Insights Analyst, Americas – this role connects data to decision-making across ecommerce and performance channels in the US and Canada, turning complex data into clear, actionable insights beyond topline dashboards. You’ll own the weekly trade narrative for the Americas DTC business, support seasonal planning and campaign optimization, and partner with global tech and channel teams to deliver a cohesive full-funnel view. This is a temporary role (approximately 4 months) that can be based in Portland, OR or Los Angeles, CA and will involve hands-on data pulling. What You'll Do

• Own the digital trade insight narrative for the US and Canada DTC business — from daily reads during peak selling periods to weekly trade analysis, quarterly deep dives, and seasonal and annual reviews — going beyond topline KPIs to explain the drivers behind performance.
• Identify and communicate key trends, anomalies, and opportunities in clear, stakeholder-ready formats to support decision-making; adjust depth and turnaround based on cadence and urgency.
• Support ad hoc strategic questions from leadership and cross-functional partners, turning ambiguous questions into structured analyses with clear recommendations.
• Contribute market-level insights to forecasting conversations focused on revenue, sessions, average transaction value, and related metrics.
• Analyze the full Americas digital customer conversion funnel — from session acquisition through to purchase — identifying drop-offs and optimization opportunities; deliver insights on page performance and product performance on-site to inform site strategy and merchandising decisions.
• Partner with the global tech team to define requirements for site analytics dashboards, ensuring the Americas market’s analytical needs are reflected in shared tools and reporting.
• Analyze performance across digital marketing channels (paid search, paid social, display/video, email, SMS, affiliate) and provide post-campaign analysis and narrative to explain what worked and what should be optimized.
• Champion Americas data by partnering with performance marketing and channel teams on measurement approaches and test design to continuously improve how we evaluate campaign effectiveness.
• Deliver Americas digital customer-level insights including acquisition, retention, repurchase behaviour, and demographic/geographic patterns to inform marketing and merchandising strategy.
• Analyse ecommerce product performance across categories, silhouettes, and price points to identify trends, inform assortment decisions, and support sell-through strategies.
• Serve as the Americas market-level stakeholder for the Customer Data Platform (CDP), pulling insights to inform decisions and collaborating with the global customer team on CDP strategy.
• Build and maintain strong cross-functional relationships to connect data and insights, and translate loosely defined business questions into structured analyses. What We're Looking For
• 5+ years of experience in ecommerce analytics, digital analytics, or a similar insight-focused role, preferably in retail or DTC ecommerce.
• Fluency in Google Analytics 4 (GA4) — ability to build explorations, segment audiences, diagnose data quality issues, and interpret behavioural data across the customer funnel.
• Strong proficiency in Power BI — ability to work within existing data models, create ad hoc analyses, and interpret dashboard outputs. Visualisation skills are valued, though long-term dashboard development will sit with the global tech team.
• Experience with Supermetrics or similar data connectors for pulling and consolidating multi-channel marketing data.
• Experience with Customer Data Platforms (e.g., Amperity, Segment, or similar) — ability to query, pull insights, and interpret customer-level data.
• Exceptional analytical storytelling — ability to synthesise complex data into clear, actionable narratives for non-technical stakeholders. This is the #1 requirement.
• Strong cross-functional collaboration skills and the ability to translate business questions into structured analyses. Nice to Have
• Experience partnering with a global tech team on dashboard requirements and cross-market data needs.
• Ecommerce analytics experience with a focus on full-funnel measurement and optimization.
• Familiarity with merchandising and marketing data integration to inform site strategy and campaign planning.