About this role
About the Role
Tinder is seeking a senior marketing leader to drive growth in Southern Europe (Spain and Italy). You’ll own the brand, campaigns, paid media investments, social media and partnerships for S.E., ensuring alignment with Tinder’s global vision while tailoring initiatives to resonate with local audiences. The role sits at the core of the EMEA leadership team and can be based in Madrid or Milan.
What You'll Do
-
Develop and implement the marketing strategy for Italy and Spain; localize Tinder’s brand narrative for youth culture in the region; lead community and event marketing to foster meaningful connections with users.
-
Collaborate with EMEA leadership and global marketing teams to ensure alignment; translate data into insights; align communication strategies with stakeholders in the US and Europe; create content via paid media campaigns, partnerships, or influencers.
-
Oversee content creation, media campaigns, and project delivery with external agencies; monitor competitor activities and market trends to provide actionable insights; drive Tinder’s brand equity and establish long-lasting brand partnerships.
-
What We're Looking For
-
Several years of experience in managing marketing projects and budgets, with at least 5 years of country leadership in marketing; preferably with direct-to-consumer brands in tech, fashion, streaming, or consumer goods.
-
Ability to develop tailor-made strategies spanning creative marketing, business growth, media, and product development; proven experience in pop culture and youth marketing.
-
Experience in matrixed organizations and leading cross-functional teams; strong cultural fluency and understanding of youth culture in Southern Europe; native Spanish and/or Italian; fluency in English.
-
Demonstrated leadership: ability to build and inspire high-performing teams; strong interpersonal communication; experience managing virtual teams and influencers; mix of conceptual and analytical skills with hands-on agile mentality.
-
Nice to Have
-
Thrives in fast-moving, entrepreneurial tech environments.
-
Executive presence with a robust network in technology, entertainment, or media.
-
Experience developing and executing cross-functional strategies across marketing, business growth, and media.
-
Background in digital services, especially membership/subscription models; entertainment or live experiences at scale.
-
Compensation & Benefits
-
Salary range not disclosed; compensation subject to geographic adjustment based on city and state; further details to be provided during hiring.