Sr Consultant, Product Marketing

Job title: Sr Consultant, Product Marketing

About the Role Senior Product Marketer responsible for leading regional go-to-market strategy and delivering differentiated value propositions across TransUnion's Latin America region. You will own both strategic and tactical product marketing activities, collaborating with regional sales, product, strategy, and the global Product Marketing team to drive commercial outcomes.

What You'll Do

• Own and lead go-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes; support launches, sales enablement, market-driven initiatives, and targeted campaigns.
• Establish Product Marketing as a new function within the Latin American region; champion its value and adapt TransUnion’s global PMM framework.
• Develop and roll out solution messaging, sales enablement materials, and content that captures customer problems, market trends, and the TransUnion value proposition; create decks, brochures, case studies, and competitive battlecards.
• Build and maintain personas and ideal customer profiles reflecting regional and vertical nuances.
• Conduct ongoing market, customer, and competitor analysis to inform positioning and product roadmaps; translate insights into compelling stories.
• Collaborate cross-functionally with product, sales, market development, and marketing; align stakeholders for go-to-market readiness and localize global launches.
• Partner with the global Product Marketing team to drive and localize launches in LatAm and measure impact with key performance indicators.
• Track and report on KPIs to measure impact of product marketing activities.
• Work in a hybrid model with regular collaboration across regional teams and global PMM.

What We're Looking For

• 5+ years in B2B product marketing, preferably in information services or SaaS.
• Proven success bringing new solutions to market and driving ongoing growth with strong commercial acumen.
• Ability to translate complexity into clear customer-facing value.
• Exceptional collaboration and communication skills with the ability to influence others; comfortable with autonomy.
• Experience translating strategic thinking into actionable execution.
• Passion for turning complex business problems into compelling stories.
• Experience setting up a regional product marketing operation.
• Data-driven problem solver who combines insights with creative thinking; outcome-oriented.
• Strong English in business contexts.
• Advantageous: experience in matrixed global organizations and in Financial Services, FinTech, lending, fraud, or regulated markets.

Nice to Have

• Experience in matrixed global organizations and Financial Services, FinTech, lending, fraud, or regulated markets.

Compensation & Benefits

• Salary not disclosed. This role offers a hybrid work arrangement with a minimum of two days in-office per week. Other benefits are not specified in the listing.