About this role
The Role at a Glance
As the Sr. Consultant, Marketing, you will provide subject matter expertise and direction on complex marketing projects/initiatives that support sales growth, client retention and market awareness for retirement plan services. You will develop and execute strategic marketing plans that bring Lincoln's value proposition to life through storytelling, sales enablement and multi-channel marketing campaigns. You will serve as a trusted marketing advisor to sales, relationship management and business leaders, helping position Lincoln's capabilities in new business, finalist, and rebid opportunities.
What you'll be doing
Develop and oversee the execution of complex and detailed go-to-market marketing strategies that effectively position, differentiate, and promote Lincoln’s capabilities with key audiences. Bring Lincoln’s retirement services value proposition to life through storytelling for use in new business and retention situations, as well as through sales and service collateral and industry promotion. Partner closely with sales, relationship management and distribution teams to understand market needs and identify and develop new marketing solutions that supp