Sr Channel Partner Manager - VAR/MSP

Sr Channel Partner Manager - VAR/MSP

United States

Job Description

ABOUT SINCH

Sinch’s vision is to connect every business with every customer, everywhere in the world. More than 200,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

As a VAR/MSP Channel Partner Manager, you’ll own and scale Sinch’s overarching relationships with top-tier VAR’s/MSP’s who influence thousands of sub-agents and regional telecom partners. You will play a critical role in scaling our indirect sales business across our cloud communications portfolio. You will lead joint go-to-market planning, enablement, and co-selling initiatives with VAR’s/MSP’s to drive measurable revenue impact for our CPaaS solutions. This role requires a strong blend of partner relationship management, business development, and cross-functional collaboration to expand our partner ecosystem and accelerate market penetration nationally.

Key Responsibilities

• Portfolio Ownership: Own, manage, and expand key channel partner relationships with direct revenue accountability.
• Joint Business Planning: Drive joint business planning, quarterly reviews, and execution of go-to-market strategies with VAR’s/MSP’s.
• Pipeline & Co-Selling: Lead co-selling initiatives in collaboration with direct sales teams, ensuring strong pipeline creation and revenue attainment for enterprise communication solutions.
• Channel Enablement: Collaborate with Marketing and Partner Enablement to design and execute scalable channel programs, technical training, and campaigns.
• Performance Analytics: Analyze VAR/MSP performance metrics, pipeline, and revenue contribution to identify areas of growth and improvement.
• Strategic Feedback: Provide VAR/MSP insights to influence sales strategy, product roadmap, and channel program design.
• Compliance & Governance: Ensure VAR/MSP compliance with program requirements, brand standards, and sales processes.
• Industry Representation: Represent the company at channel partner events, conferences, and industry forums to strengthen relationships and expand market presence.
• Partner Advocacy: Serve as an internal advocate for VAR’s/MSP’s, ensuring they receive the resources and support needed to be successful.

Qualifications

• Education & Experience: Minimum of 8 years related experience with a bachelor's degree; or 3 years and a master's degree; or a PhD without experience; or equivalent experience.
• Preferred: 3+ years of direct experience working within the CPaaS, SaaS, UCaaS, or Telecom channel ecosystem.
• Proven track record of building and growing high-performing VAR/MSP partnerships with measurable revenue outcomes.
• Strong understanding of channel economics, partner business models, and indirect sales cycles.
• Excellent cross-functional collaboration skills; able to influence without direct authority.
• Data-driven and analytical mindset with experience in partner performance reporting and forecasting.
• Strong business acumen with the ability to connect partner capabilities to customer value and company strategy.
• Excellent communication, presentation, and relationship management skills.

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.

• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.

• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.

• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.

• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.

• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.

• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

• TREAT YOURSELF: We offer discounts on retail, entertainment and more through our Reward+ program.

• The estimated total annual on-target earnings (OTE) for this role are $177,000 - $221,000. The annual starting base salary for this position is $124,000 – 155,000. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications. In addition to base salary, this position is eligible to participate in the Company’s commission plan, with a target commission opportunity equal to 30% of annualized base salary, subject to the terms of the applicable commission plan.

• This role will be accepting applications until 10.30.26. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation process.

• Job Info

• Job Identification

• 1679

• Job Category

• Partner

• Posting Date

• 10/09/2026, 05:07 PM

• Job Schedule

• Full time

• Job Shift

• Day

• Locations

• United States

• Sinch collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant, see the privacy notice for further details.

• At Sinch, we’re committed to building a workplace where everyone feels valued, supported, and welcomed. We provide equal employment opportunities to all employees and applicants and do not discriminate on the basis of race, color, national origin, religion, creed, disability, age, sex, sexual orientation, gender identity or expression, marital status, familial status (including pregnancy, childbirth, and related medical conditions), status with regard to public assistance, veteran status, genetic information, or membership or activity in a local human rights commission, or any other status protected by applicable law.

• Minnesota Applicants: In accordance with the Minnesota Human Rights Act, Sinch maintains a workplace free from discrimination and retaliation, detailed here. Information regarding applicant rights and required Minnesota workplace notices are available here.

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