About this role
Sr. Business Analyst / Manager / Group Head - Ecomm Marketplaces
Job Description
Be responsible for driving client KPIs on different marketplaces including Amazon, Flipkart, QCommerce, Pharmacy, Beauty and Fashion by working with an ad operations team
Be responsible for driving organizational KPIs, SLAs towards ensuring on-time & high-quality delivery of work by the team
Understand client goals, give strategic direction and refine campaign plans before they go to client
Finalise advertising plans with client input – mutual alignment of plans with the client based on key objectives and KPIs to be achieved
Provide recommendations and guide AdOps team in execution of strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of advertising in accordance with client goals for Marketplaces.
Drive use of automation and tech for reporting with the AdOps team
Build, watch and maintain the digital advertising budget and track success metrics
Oversee all regular (and ad hoc) analysis of digital activity required to be sent to the client
Oversee quality and depth of insights being provided by the AdOps team
Understanding client brief holistically to identify gaps/opportunities for scaling client revenue, or building efficiencies on current campaigns
Responsible for managing a client portfolio of 4-6 accounts
Review performance being delivered on all client accounts through regular scrums with the team
Understand and stay current on industry trends, competitive landscape as relevant to assigned clients
Be accountable for showcasing business growth during Monthly, Quarterly, Half Yearly and Annual Business Review meetings with the client
Be responsible for Team Growth and planning personal development programs for subordinates.
Take PDPs of team members
Be accountable for Quality and timely deliverables for clients’ requests by the AdOps team
Work with Business Teams to drive New Business pitches including preparation and presentation of audits, planning and strategic recommendations
You'd fit right in, if you:
Are any Graduate/MBA with 2+ years of experience years of relevant wo