About this role
Job title: Sr Associate, Toy Marketing - Thomas & Friends
About the Role This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products.
What You'll Do
- Support the development of toy strategy by segment
- Support the toy pricing architecture and competitive positioning.
- Assist in gathering consumer/play insights specific to toy usage and play patterns.
- Collaborate with Design/R&D to bring toys from concept to shelf.
- Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
- Provide input to Brand Marketing on packaging, messaging, and feature storytelling.
What We're Looking For
- Minimum of 3 years of marketing experience.
- Project management skills: potential to manage complex product development timelines.
- Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
- Financial acumen: Experience with P&L management.
- Experience partnering with cross functional teams (ie design and manufacturing).
- Communication skills: Excellent at storytelling, presentations, and influencing team.
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
- Roles in category management, product marketing, or product development.
- Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
- Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
Compensation & Benefits
- Salary range: USD 88,800 - 111,000 yearly.
- Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.