About this role
About the Role The Sr Associate Toy Marketing, Die-Cast will support the Die-Cast segment of the Hot Wheels team, helping develop toy strategy, pricing, and consumer insights to bring toys from concept to shelf. This role collaborates with Design/R&D and Brand Marketing to drive performance and storytelling across packaging and messaging. What You'll Do
- Assist on the Die-Cast segments of the Hot Wheels team
- Support the development of toy strategy by segment
- Support the toy pricing architecture and competitive positioning
- Assist in gathering consumer/play insights specific to toy usage and play patterns
- Collaborate with Design/R&D to bring toys from concept to shelf
- Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity)
- Provide input to Brand Marketing on packaging, messaging, and feature storytelling What We're Looking For
- 2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
- Project management skills: potential to manage complex product development timelines
- Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis)
- Financial acumen: Experience with P&L management
- Experience partnering with cross functional teams (ie design and manufacturing)
- Communication skills: Excellent at storytelling, presentations, and influencing team Compensation & Benefits
- Salary range: USD 92,000 - 115,000 yearly
- Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential