About this role
About the Role In this vital role the Sr Associate, Field Effectiveness plays a critical hands-on role in supporting the effectiveness of the sales force through high-quality data analysis, reporting, and operational execution. This role sits at the intersection of data analytics, commercial operations, and field strategy, with a focus on enabling actionable insights and operational excellence. What You'll Do
- Field Data Analysis & Insights: Analyze data from Veeva CRM, distribution partners, claims, and patient services. Conduct analysis of execution for Field Sales teams to assess reach, frequency, HCP engagement trends, and account targeting effectiveness. Deliver reports and insights for sales leadership and cross-functional teams.
- Operational Execution & Field Enablement: Support territory alignments, roster updates, and call-plan execution. Ensure operational delivery of tools used by the field—e.g., Veeva CRM, Next Best Action dashboards, digital companion tools, Alerts, and call plan refreshes. Provide issue support and escalate as needed.
- Sales Force Size/Structure & Deployment: Assist with field size, structure, and deployment analyses. Support coverage and targeting evaluations. Adjust alignments based on market dynamics and business priorities.
- Field Force Effectiveness: Enhance field productivity, including call planning, coverage optimization, and targeting. Support call planning, coverage, and targeting audits. Conduct periodic targeting audit, by providing insights into workload balance, call frequency, and engagement quality. What We're Looking For
- Experience in data analysis, reporting, and field operations, with exposure to CRM data (e.g., Veeva CRM) and sales analytics.
- Ability to analyze field execution, assess reach/frequency, engagement trends, and targeting effectiveness; deliver actionable insights to sales leadership and cross-functional partners.
- Experience supporting territory alignments, roster updates, tool enablement, and escalation of issues; comfortable with dashboards and digital tools.
- Strong collaboration skills across commercial operations, data analytics, and field teams; ability to balance workload and adapt to market dynamics.