About this role
About the Role The Senior Analyst, Global Consumer Insights & Analytics will partner with Global pillar leads and cross-functional teams to embed consumer insights into product creation, marketing, and GTM processes. It also leads North America wholesale data analysis and dashboards, and provides regional perspective to inform seasonal product and marketing decisions. What You'll Do
- Collaborate with cross-functional, global, and regional teams to define objectives for consumer research on key footwear and apparel models and categories.
- Own end-to-end execution of product and channel primary research to understand what resonates with target consumers and sharpen product lines for sell-in and sell-through.
- Support qualitative and quantitative primary market research to uncover latent consumer needs and inform cross-functional strategies.
- Lead data-driven analysis, reporting, and communication of product and industry trends with actionable recommendations.
- Present insights to category leaders and other stakeholders across the organization. What We're Looking For
- 4+ years of professional experience in Market Research and/or Consumer Insights.
- Expertise in leading consumer data-driven analyses and turning insights into actionable business recommendations through storytelling.
- Hands-on survey writing, programming, and data analysis.
- Foundational statistical knowledge for analyzing quantitative data.
- Experience with qualitative research techniques (focus groups, in-depth interviews, shopalongs).
- Collaborative mindset and working style.
- Passion for athletic footwear/apparel industry and the New Balance brand.
- Proficiency with Microsoft Office Suite.
- Undergraduate degree in Business Analytics, Economics, Marketing, Statistics, Market Research, Mathematics, or related field. Compensation & Benefits
- Salary range: $82,000 - $129,600 annually (USD).
- Traditional benefits package including medical, dental, vision, life insurance, and 401(k); $100 monthly student loan support; $1,000 yearly lifestyle reimbursement; 4 weeks vacation; 12 holidays; and generous parental leave.
- Hybrid North America work model with in-person collaboration three days per week and Work from Anywhere four weeks per year.