About this role
Specialist, Performance Marketing
Position Summary
We are seeking a detail-oriented and analytical Specialist, Performance Marketing to support paid search campaigns driving adoption of educational products and new student enrollment. This role will be responsible for the day-to-day execution, monitoring, optimization support, and reporting of paid search campaigns across multiple markets.
Reporting to the Principal, Performance Marketing, this position will work closely with internal stakeholders and agency partners to ensure campaigns are executed efficiently, performance goals are achieved, and optimization opportunities are identified. The ideal candidate has a strong foundation in paid search, a passion for data-driven marketing, and a desire to continue developing expertise across performance marketing disciplines.
Key Responsibilities
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Campaign Execution & Management
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Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
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Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
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Monitor campaign performance daily