Specialist, MEA Student Marketing

Specialist, MEA Student Marketing

EGY Workplace Type: Hybrid

• Job: Marketing
• Schedule: FULL_TIME
• Req ID: 26448

Level: Specialist, MEA Student Marketing (IC20) Job Family: Go to Market, Geo Marketing Role Type: Individual Contributor Business Unit: Higher

Education

• Role Summary The Specialist, MEA Student Marketing independently manages the execution of integrated Higher Ed Student marketing campaigns across the Middle East and Africa. This role blends strong execution with developing strategic judgment, ensuring campaigns are customercentric, onbrand, and performancedriven, informed by audience segmentation, MEA market insights and campaign performance insights to guide day-to-day decisions. You will work cross-functionally with product, sales, creative, and regional teams to implement campaigns, adapt global plans for local audiences, manage timelines and assets, and optimise execution to ensure campaigns resonate with target audiences and drive business growth.

Key Responsibilities

• Campaign Strategy, Planning & Execution Plan and execute integrated D2C segmented campaigns across the full funnel, aligned to business goals, from brief to launch and wrapup reporting Identify opportunities for segmentation, personalisation and targeting Own campaign calendars, timelines, and dependencies, ensuring delivery against agreed milestones Manage agency and vendor coordination for creative, media, and campaign assets; accountable for quality and consistency Act as the central point of contact for all campaign related communication Stakeholder Partnership Partner closely with Global Marketing, Product, Sales, and Center(s) of Excellence teams to align campaign objectives with commercial priorities Localize global campaigns with clear understanding of regional customer needs, market context, and sales motions Optimization & Insights Own the KPIs for the campaign, monitor campaign performance, translate data into actionable insights, identify optimization and A/B testing opportunities, and recommend improvements to creative, messaging, or channels Identify and recommend customer and market insights to strengthen campaign relevance and effectiveness over time

• Skills & Qualifications

Experience

• 5-8 years of experience in D2C marketing, campaign management, or related roles, with background preferred in Education, Tech or Financial Services, or E-commerce Proven track record of managing end to end campaigns across multiple channels (digital preferred, experience of marketing to younger audiences beneficial)

• Core Skills

• Strong project management and organisational skills Analytical mindset with ability to interpret data and drive decisions Excellent communication & stakeholder management skills Ability to manage multiple campaigns and prioritise simultaneously Technical Skills

• Proficiency in marketing tools (e.g., CRM, marketing automation, analytics platforms) Solid understanding of digital marketing channels (paid media, social, email, SEO)

• Pearson Power Skills

• Expectations Adaptability: Handle changing priorities independently; proactively suggest execution improvements Artificial Intelligence: Explore AI tools for campaign analysis, targeting, and optimization; apply learnings with judgment Learning to Learn : Set personal learning goals, share best practices with peers, and continuously upskill Attributes Ownership mindset with strong accountability for outcomes Problem solver who can navigate ambiguity and drive execution Collaborative and able to influence without authority Curious data driven and continuously looking to optimise What Success Looks Like Campaigns are delivered seamlessly on time and aligned with objectives Measurable improvements in campaign performance & RoI Strong alignment and trust with cross-functional stakeholders Clear, insights driven reporting that informs future campaigns

• LI-IM1

• Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

• For security reasons, please use a personal email address that only you can access.

• Job: Marketing

• Job Family: GO_TO_MARKET

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Who we are:

• At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: https://plc.pearson.com/ .

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