About this role
Job title: SOME & SEM Specialist
About the Role SOME & SEM Specialist responsible for full-funnel implementation of the digital plan to achieve and improve KPI of campaigns through optimization. Capable of sharing technical knowledge and aligning with marketing objectives. Develop, implement and monitor campaigns across platforms (FB, Google Ads, Twitter, TikTok).
What You'll Do
- Implement and monitor campaigns across platforms (FB, Google Ads, Twitter, TikTok), ensuring alignment with the digital plan.
- Manage, track and optimize digital budgets across platforms.
- Create, update and distribute performance reports and dashboards.
- Interpret data and share actionable insights with the team.
- Explore and adopt new technologies/methodologies to improve media buying efficiency.
- Provide consultoría to planning teams with recommendations on creatives, audiences, and buying strategies.
- Collaborate with multiple agencies and disciplines; manage multiple concurrent projects; maintain client and media partner relationships.
- Ensure timely delivery and accountability for campaign KPIs.
What We're Looking For
- Organized with operational and strategic vision; proactive; ability to work in cross-agency teams; high responsibility; strong client and media partner relationship skills; effective and assertive communication; ability to manage multiple projects simultaneously; results-oriented; flexible to changing environments; proactive in challenging situations.
- Education: Bachelor's degree; preferably in Marketing, Advertising, or Communication; digital marketing diplomas desirable.
- Experience: Minimum 3 years in Digital Marketing and paid advertising across different verticals.
- Specific knowledge/tools: Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook); advanced knowledge of ad platforms (Twitter, Facebook Ads, Google Ads); knowledge of measurement and audiences tools; understanding of the creative and media processes; familiarity with project management tools.
Nice to Have
- Digital marketing diplomas (Desirable).
Compensation & Benefits
- Salary: Not disclosed in the posting.
- Contract Type: Permanent.