Solutions Marketing Lead

Solutions Marketing Lead

Lovable is looking for a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with our SMB market. This person will be building the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines. This role has a direct line to how Lovable wins with everyone from solo founders to enterprise teams, at one of the fastest-growing companies in Europe.

What we’re looking for

• 12+ years of marketing experience with a deep understanding of the SMB audience
• Owned a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company, not just executed against one someone else built.
• Directly owned a large, cross-functional initiative where you were the person accountable for the outcome, not just coordinating the calendar.
• Built positioning and messaging for more than one buyer segment at the same time and can point to how each differed and why.
• Designed a GTM experiment, read the signal, and turned it into a recommendation that leadership acted on.
• Marketed across multiple audiences at once while keeping a coherent brand narrative, not five disconnected campaigns that don't feel like the same company.
• Positioned developer tools, no-code/low-code platforms, or AI products, and understand the nuances of speaking to both technical and non-technical audiences.

What you’ll do

• Own the GTM strategy for new and evolving market opportunities: identify where we have potential to win, build the hypotheses, and design the experiments to validate them.
• Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously, developing positioning, messaging, and campaign infrastructure from scratch.
• Lead major cross-functional initiatives spanning marketing, product, GTM, content, and community, driving alignment and shipping with urgency.
• Develop Lovable's solutions positioning across individual creators, freelancers, startups, agencies, and growing teams across multiple verticals.
• Build segment-specific GTM playbooks, including messaging frameworks, campaign strategies, PLG motions, and sales enablement, that scale across the organization.