Software Eng Specialist

Job title: Software Eng Specialist

About the Role As a Consumer Data Architect, you will lead the design and evolution of Mattel's first-party consumer data ecosystem. You will define the architecture for collection, integration, identity resolution, governance, and activation of consumer data across marketing and analytics platforms, with a privacy-first approach. The role aims to enable real-time personalization, advanced analytics, and a unified view of the consumer across brands and channels, overseeing BlueConic (CDP), Klaviyo (CRM), and the internally developed Consumer Master system while evaluating an MDM solution.

What You'll Do

• Lead the strategy, architecture, and implementation of the company’s first-party consumer data ecosystem
• Design and maintain a scalable, privacy-first architecture for collecting, unifying, governing, and activating consumer data across platforms
• Own the integration and optimization of core consumer data platforms including BlueConic (CDP), Klaviyo (CRM), and the internally developed Consumer Master system
• Define and manage the consumer identity architecture, including identity resolution strategies and unified consumer profiles
• Develop data models, architecture patterns, and integration frameworks that support marketing activation, analytics, and operational use cases
• Establish and enforce data governance standards for consumer data, including data definitions, metadata, and documentation
• Lead the evaluation and strategic recommendation of a Master Data Management (MDM) solution to unify consumer data across systems
• Partner with engineering, analytics, and marketing teams to design scalable data pipelines and integrations across the consumer data ecosystem
• Ensure data quality, consistency, and reliability across platforms through architectural standards and validation frameworks
• Collaborate with privacy, security, and compliance teams to ensure consumer data architecture aligns with regulatory and privacy requirements
• Provide technical leadership and architectural guidance to analysts, engineers, and cross-functional teams working within the consumer data ecosystem
• Translate business and marketing requirements into scalable data architecture and platform solutions
• Stay current with emerging technologies and best practices in customer data platforms, identity resolution, and data governance

What We're Looking For

• Bachelor’s degree in Computer Science, Information Systems, Data Engineering, or a related field (Master’s preferred).
• 7+ years of experience in data architecture, data engineering, or consumer data platform implementations.
• Proven experience designing and implementing consumer data ecosystems supporting marketing and digital engagement.
• Strong experience with customer data platforms (CDPs), CRM systems, and marketing technology stacks (e.g., BlueConic, Klaviyo, Salesforce, or similar platforms).
• Deep understanding of first-party data strategies, identity resolution, and unified consumer profile architectures.
• Experience designing and implementing data models and architectures within modern cloud data platforms such as Google Cloud Platform and BigQuery.
• Advanced SQL and strong understanding of large-scale data integration and data pipeline architectures.
• Experience evaluating or implementing Master Data Management (MDM) solutions and data governance frameworks.
• Strong knowledge of data privacy principles and regulatory considerations related to consumer data (GDPR, CCPA, etc.).
• Proven ability to translate complex business requirements into scalable technical architecture solutions.
• Strong leadership, collaboration, and communication skills with the ability to work effectively across technical and business teams.
• Experience working in Agile development environments and leading architectural direction within iterative delivery models.
• Strong problem-solving mindset with the ability to design scalable solutions in complex and evolving data environments.