About this role
About the Role Insomniac Events is seeking a Social Media TikTok Coordinator to craft and organize engaging short-form content for our brands. You’ll be a creative writer who thrives in high-energy environments and helps bring our events to life on TikTok. This role reports to the TikTok Specialist & Senior Manager, Social Media.
What You'll Do
- Coordinate with social media and marketing leads to create and organize compelling short-form content across multiple brands.
- Create daily TikTok content using Canva and other content creation apps.
- Stay on top of TikTok trends and act as a TikTok expert on the marketing team.
- Pitch and organize TikTok shoots for various brands.
- Collaborate with Records & Media to create trending sounds.
- Create Reels strategies to cross-post TikTok content.
- Write creatively yet collaboratively with emphasis on captions, text on screen, and content creation/selection.
- Create detailed spreadsheets and proposals for TikTok social calendars across concerts, branded shows, and festivals.
- Film and edit TikToks on-site at events and organize shoots in the office.
- Occasionally travel to out-of-state festivals to capture on-site content.
- Appear on screen in TikTok content when appropriate to support storytelling and engagement.
- Partner with Insomniac Headliner Experience to monitor and address customer service inquiries and deliver social feedback.
- Create social reports and summaries recapping on-sales and events.
What We're Looking For
- Passion for dance music and social media.
- Strong understanding of TikTok and short-form content best practices.
- Highly motivated self-starter with a collaborative mindset and ability to thrive in high-energy environments.
- Excellent writing skills; ability to craft captions and on-screen text.
- Proficiency with Canva and other content creation apps.
- Willingness to travel to events and shoots as needed.
- Experience filming/editing on-site content.