Social Media TikTok Coordinator

About the Role Insomniac is seeking a highly motivated Social Media TikTok Coordinator to craft and organize engaging short-form content for the brand's portfolio, with a focus on TikTok and cross-posted formats across events and branded shows. What You'll Do

• Coordinate with social media and marketing leads to create and organize compelling short-form content across multiple brands simultaneously
• Create daily TikTok content using Canva and other content creation apps
• Stay on top of TikTok trends and act as a TikTok expert on the marketing team
• Pitch and organize TikTok shoots for various brands; collaborate with Records & Media to create trending sounds
• Develop Reels strategies to cross-post TikTok content
• Write creatively yet collaboratively within each brand's voice (captions, text on screen, content creation & selection)
• Create detailed spreadsheets/proposals for TikTok social calendars across concerts, branded shows, and festivals
• Film and edit TikToks on-site at events and organize shoots in the office
• Travel occasionally to out-of-state festivals to capture content
• Appear on screen in TikTok content when appropriate to support storytelling/engagement
• Partner with Headliner Experience team to monitor customer service inquiries and deliver social feedback
• Create social reports and summaries recapping on-sales, events, and major announcements
• Support social/marketing teams with on-site duties at events and festivals
• All other tasks as assigned by the TikTok team What We're Looking For
• Bachelor’s Degree in Marketing or related field/experience
• 2+ years’ experience with social media marketing
• In-depth knowledge of the TikTok space
• Understanding of electronic music, festival culture, and the live music space
• Familiarity with local music scene, venues, and nightclubs
• Ability to film quality iPhone content and edit into engaging pieces
• Organized self-starter with meticulous attention to detail
• Knowledge of Facebook, Twitter, Instagram, Instagram Stories, TikTok, Snapchat, YouTube, and other live streaming apps
• Experience with social media management/monitoring tools (HootSuite, TweetDeck, Sprinklr)
• Proficient in grammar, copywriting and asset selection
• In-depth knowledge of CapCut and other content creation apps
• Experience working on-site at concerts, festivals, or other large-scale events Work Environment
• Must be willing to travel during holidays, evenings and weekends as required
• Able to tolerate loud noise levels and drastic temperature climates on-site at events
• Able to work in open concept office space Equal Employment Opportunity Insomniac is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, religion, sex, gender identity or expression, sexual orientation, disability, marital status, national origin, or any other protected status. We will consider qualified applicants with criminal histories in a manner consistent with local laws and regulations.