Social Media Strategy Development

About the Role Social Media Strategy Development leads planning and execution of brand campaigns across key social platforms (e.g. RED, Douyin), with a strong focus on driving eCommerce traffic, conversion, and measurable business outcomes. You will monitor performance metrics and inform strategic optimization to maximize impact across multiple brands.

What You'll Do

• Lead planning and execution of integrated brand campaigns across social platforms (including content, influencer, and paid media components) to drive eCommerce penetration and measurable outcomes.
• Monitor and analyze social performance metrics to evaluate campaign effectiveness and inform optimization strategies.
• Develop, manage, and optimize content strategies based on audience insights and performance data across multiple brands.
• Plan and execute integrated brand activation campaigns, supporting multiple brand teams with scalable social/media solutions as a central function.
• Own or participate in media planning and execution across paid social channels, including strategy development, budget allocation, performance monitoring, and post-campaign analysis; leverage data to optimize ROI.
• Build and manage relationships with external partners (KOLs, agencies, platform partners) and internal stakeholders as a central social/media function.
• Manage social media budgets and stay informed of platform updates and industry trends to continuously enhance campaign performance.

What We're Looking For

• At least 2 years of experience in social/digital marketing and brand management within consumer-facing industries, with a proven track record in holistic campaign planning and social media strategy, particularly on RED and Douyin.
• Strong social performance and media analysis capabilities, with hands-on experience in paid media execution, optimization, and post-campaign evaluation.
• Bachelor’s degree or above; proficiency in English.
• Results-oriented, proactive, and comfortable working in fast-paced, evolving environments.
• Excellent collaboration and stakeholder management skills, with proven experience in multi-brand or matrix organizations and the ability to influence, align, and drive outcomes across multiple teams and priorities.

Compensation & Benefits

• Benefits: Great benefits You are trained on data up to October 2023.