Social Media Strategist

Job title: Social Media Strategist

Social Media Strategist

Job Overview

Location

Lekki, Lagos, Nigeria

Salary

NGN 200,000 - 300,000 monthly

Employment Type Full-time

Work Arrangement Hybrid

Sector Sales & Marketing

Experience Level Junior (1-3 years)

Application Deadline October 30, 2026

About the Company

Whip-smart Service Provider Ltd is dedicated to providing high-quality trained caregivers and healthcare support services. The company focuses on connecting clients with reliable and compassionate professionals to meet their in-home care needs.

Whip-smart Service Provider Ltd aims to be a leading name in healthcare support, emphasizing professionalism, reliability, and client well-being. They are committed to growing their online presence and engaging with their community to expand their reach and impact.

Job Description

Whip-smart Service Provider Ltd is seeking a creative and strategic Social Media Strategist to elevate its online presence and drive customer engagement.

In this hybrid role, you will be responsible for developing and executing comprehensive social media strategies, managing content calendars, and crafting compelling narratives that resonate with the target audience. You will also oversee paid social media campaigns, monitor industry trends, and analyze performance data to optimize outreach and achieve business objectives.

This position offers an excellent opportunity to contribute to the growth of a service-oriented company by strengthening its digital identity and converting social media interactions into valuable customer relationships.

Qualifications

• HND or Bachelor's degree in Mass Communication, Public Relations, Marketing, or a related field.
• 2–3 years of proven experience managing social media for a brand, agency, fashion business, beauty brand, or similar organisation.
• Strong portfolio demonstrating audience growth, engagement, and campaign results.
• Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and other relevant social media platforms.
• Strong understanding of social media algorithms and growth strategies.
• Basic design and video-editing skills using Canva, CapCut, Adobe Suite, or similar tools.
• Strong copywriting and storytelling skills.
• Experience managing paid social media campaigns is an advantage.
• Strong organisational skills and ability to manage multiple campaigns and deadlines.
• Strong analytical and reporting skills.
• Creative, proactive, and results-oriented.

Key Responsibilities

• Develop and execute monthly social media strategies aligned with business objectives.

• Create and manage monthly content calendars across social media platforms.

• Write compelling captions, hooks, and calls-to-action that drive engagement and sales.

• Manage and optimise paid social media campaigns for reach, engagement, conversions, and ROI.

• Monitor social media trends, competitor activities, and platform developments.

• Stay updated on social media algorithms and emerging content formats.

• Manage online communities by responding professionally to comments, direct messages, mentions, and enquiries.

• Track and analyse social media performance and provide actionable recommendations.

• Prepare regular social media performance reports.

• Collaborate with designers, content creators, videographers, and other creative team members.

• Maintain consistency in brand voice, messaging, and visual presentation across platforms.

• Identify opportunities to increase brand awareness, audience growth, engagement, and sales.

• Develop social media campaigns that support product launches, promotions, and other business objectives.

• About This Role

• In Nigeria's rapidly expanding healthcare support sector, a strategic digital presence is paramount. This role demands a Social Media Strategist adept in leveraging platforms like Instagram, TikTok, and LinkedIn to amplify brand reach and drive customer acquisition. Proficiency in API integrations, content optimization, and audience segmentation will be key to impacting business ROI and scaling organizational growth. The ideal candidate will translate social media engagement into tangible business outcomes, ensuring a robust online footprint for a leading caregiver service provider.

• Who Should Apply

• How to Stand Out When Applying

• Posted Date

• October 17, 2026

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