About this role
Section: About the Role Whip-smart Service Provider Ltd provides trained caregivers and healthcare support services to clients. The company is seeking a creative, strategic, and data-driven Social Media Strategist to grow its online presence, increase engagement, strengthen its digital identity, and convert social media audiences into customers.
Section: Responsibilities
- Develop and execute monthly social media strategies aligned with business objectives.
- Create and manage monthly content calendars across social media platforms.
- Write compelling captions, hooks, and calls-to-action that drive engagement and sales.
- Manage and optimise paid social media campaigns for reach, engagement, conversions, and ROI.
- Monitor social media trends, competitor activities, and platform developments.
- Stay updated on social media algorithms and emerging content formats.
- Manage online communities by responding professionally to comments, direct messages, mentions, and enquiries.
- Track and analyse social media performance and provide actionable recommendations.
- Prepare regular social media performance reports.
- Collaborate with designers, content creators, videographers, and other creative team members.
- Maintain consistency in brand voice, messaging, and visual presentation across platforms.
- Identify opportunities to increase brand awareness, audience growth, engagement, and sales.
- Develop social media campaigns that support product launches, promotions, and other business objectives.
Section: Requirements
- HND or Bachelor's degree in Mass Communication, Public Relations, Marketing, or a related field.
- 2–3 years of proven experience managing social media for a brand, agency, fashion business, beauty brand, or similar organisation.
- Strong portfolio demonstrating audience growth, engagement, and campaign results.
- Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and other relevant social media platforms.
- Strong understanding of social media algorithms and growth strategies.
- Basic design and video-editing skills using Canva, CapCut, Adobe Suite, or similar tools.
- Strong copywriting and storytelling skills.
- Experience managing paid social media campaigns is an advantage.
- Strong organisational skills and ability to manage multiple campaigns and deadlines.
- Strong analytical and reporting skills.
- Creative, proactive, and results-oriented.
Section: Benefits
- Salary: ₦200,000–₦300,000/month
- Work Mode: Hybrid
- Location: Lekki, Lagos