Social Media Strategist | Mid-Senior | Saily

Job title: Social Media Strategist | Mid-Senior | Saily

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Main Responsibilities

• Own the long-term social media content strategy and brand direction across LinkedIn, Reddit, and emerging channels (TikTok is a key unlock for the next 6–12 months)

• Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels

• Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel

• Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data

• Produce weekly UGC content at scale via outsourced creator platforms

• Work with copywriters from the creative and communications teams — brief them, and evaluate whether delivered copy/material fits channel and funnel requirements (and what to change if it doesn't)

• Plan and oversee social media content calendars and deliverables with design and content teams

• Track and analyze content performance and audience engagement; adjust course when goals aren't being met

• Align social media goals with relevant teams and leadership

• Core Requirements

• 3+ years of experience in social media strategy/execution for global audiences; B2B experience is a plus

• Strategic creative input into digital marketing funnels — not just understanding metrics, but the ability to build full-funnel messaging flows from a single product feature

• Experience with or strong understanding of paid social / performance creative (metrics, evaluating creatives, iterating on underperforming assets)

• Proven experience with LinkedIn and Reddit; TikTok experience is a strong plus

• Experience producing UGC content via outsourced platforms is a plus

• Excellent spoken and written English; ability to simplify complex ideas and tailor messages to different audiences

• Strong analytical skills; working knowledge of Google Analytics (Google Ads, SEO, Webflow familiarity is a plus)

• Digital marketing / agency background is a significant plus — it builds 360° knowledge fast

• Strong time management and ownership

• Proactive and crystal-clear communication — the role sits at the intersection of many teams with competing requests and must blend everything into one coherent social presence

• Bold with ideas: not afraid to ask, doubt, try new things, and bring people along

• Resilience in a fast-paced environment; realistic about capacity and flags expectation/reality clashes early

What We Offer

• Sharpen your edge: training, mentorship, and room to grow — always.
• Take the time you need: extra vacation days, sick days, and time off when life calls.
• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
• Pack your bags for workation: experience our company-wide trip abroad to the fullest.
• Work from anywhere: work from wherever keeps you in the zone.
• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
• Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.
• Join the party: team building and company events people talk about for months.
• Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.