About this role
At Saily, we’re removing the hassle from getting secure data plans while traveling.
No roaming charges, no plastic SIM cards. Just fast, secure mobile data in 200+ countries. Join the team behind Lonely Planet’s #1 eSIM—built for explorers, powered by NordVPN.
Your impact? Helping people stay securely connected, wherever they go.
Main Responsibilities
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Own the long-term social media content strategy and brand direction across LinkedIn, Reddit, and emerging channels (TikTok is a key unlock for the next 6–12 months)
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Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels
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Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel
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Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data
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Produce weekly UGC content at scale via outsourced creator platforms
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Work with copywriters from the creative and communications teams — brief them, and evaluate whether delivered copy/material fits channel and funnel requirements (and what to change if it doesn't)
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Plan and oversee social media content calendars and deliverables with design and content teams
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Track and analyze content performance and audience engagement; adjust course when goals aren't being met
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Align social media goals with relevant teams and leadership
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Core Requirements
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3+ years of experience in social media strategy/execution for global audiences; B2B experience is a plus
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Strategic creative input into digital marketing funnels — not just understanding metrics, but the ability to build full-funnel messaging flows from a single product feature
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Experience with or strong understanding of paid social / performance creative (metrics, evaluating creatives, iterating on underperforming assets)
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Proven experience with LinkedIn and Reddit; TikTok experience is a strong plus
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Experience producing UGC content via outsourced platforms is a plus
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Excellent spoken and written English; ability to simplify complex ideas and tailor messages to different audiences
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Strong analytical skills; working knowledge of Google Analytics (Google Ads, SEO, Webflow familiarity is a plus)
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Digital marketing / agency background is a significant plus — it builds 360° knowledge fast
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Strong time management and ownership
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Proactive and crystal-clear communication — the role sits at the intersection of many teams with competing requests and must blend everything into one coherent social presence
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Bold with ideas: not afraid to ask, doubt, try new things, and bring people along
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Resilience in a fast-paced environment; realistic about capacity and flags expectation/reality clashes early
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Tools You Will Use
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LinkedIn, Reddit, TikTok
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Meta Business Suite
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UGC creator platforms (outsourced content production)
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Looker, Google Analytics
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Figma, Jira
What We Offer
- Sharpen your edge: training, mentorship, and room to grow — always.
- Take the time you need: extra vacation days, sick days, and time off when life calls.
- Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
- Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
- Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
- Pack your bags for workation: experience our company-wide trip abroad to the fullest.
- Work from anywhere: work from wherever keeps you in the zone.
- Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
- Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.
- Join the party: team building and company events people talk about for months.
- Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.