About this role

Job title: Social Media Officer

Location: Lagos

Employment Type: Full-time

Job Summary

We are looking to hire a Social Media Officer to manage the company's social media presence to drive brand visibility, customer engagement, social media management and sales. This role combines hands-on retail experience with digital content strategy, ensuring a consistent and compelling brand experience both in-store and online.

Key Responsibilities

Social Media & Digital Engagement:

Develop and execute a social media content calendar across platforms including Instagram, Facebook, X (Twitter), LinkedIn, TikTok and WhatsApp channel.
Create and curate engaging content — posts, reels, stories, and promotions — that reflects the organization's brand voice.
Grow the company's social media following and increase engagement through targeted campaigns and community management.
Monitor social media trends, competitor activity, and audience insights to inform content strategy.
Coordinate with the marketing team to align online campaigns with in-store promotions and product launches.
Respond to customer inquiries and feedback on social media platforms in a timely and professional manner.

Reporting & Collaboration:

Prepare regular reports on social media metrics, and campaign outcomes for the Head of Sales.
Collaborate with the procurement and sales teams to support market expansion initiatives.
Identify opportunities to improve the retail customer journey and digital touch points.
Key Performance Indicators
Drive website or store traffic.
Store profitability and operational efficiency.
Growth in social media followers, reach, and engagement rates.
Customer satisfaction scores and in-store experience ratings.
Consistency and quality of social media content and campaign execution.
Social media conversion rate.

Qualifications and Experience

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
2 - 4 years' experience in social media marketing and management.
Demonstrated ability to manage retail teams and drive sales performance.
Hands-on experience managing brand social media accounts with measurable results.
Experience in publishing, books, education, or consumer goods retail is an added advantage.

Skills and Competencies:

Strong retail operations and people management skills.
Proficiency in social media platforms, content creation tools, and basic analytics (Meta Insights, Google Analytics, etc.).
Excellent communication, storytelling, and brand representation skills.
Commercial awareness with the ability to translate marketing activity into measurable sales results.
Highly organized, creative, and capable of managing multiple priorities simultaneously.
Proficiency in Microsoft Office Suite; familiarity with Canva or basic design tools is an advantage.

Working Conditions:

On-site role based in Lagos with the retail store.
Flexibility in working hours may be required during product launches, promotional events, and trade fairs.

Salary

N250,000 - N350,000 monthly.

Application Closing Date

31st October, 2026.

Social Media Officer