Social Media Marketing Specialist / SEO

Job Title: Social Media Marketing Specialist / SEO

Social Media Marketing Specialist / SEO

Location: Remote

Employment Type: Full-time

Job Summary

• We are looking for a creative, analytical, and results-driven Social Media and Search Engine Optimization (SEO) Specialist to strengthen our online presence, increase organic visibility, grow our digital communities, and generate qualified leads.
• The Social Media & SEO Specialist will be responsible for developing and executing social media and SEO strategies that increase brand awareness, website traffic, engagement, and qualified client acquisition.
• The ideal candidate should understand digital marketing, social media management, SEO, content creation, keyword research, analytics, and lead generation, with an interest or understanding of the financial services industry.

Key Responsibilities

• Develop and execute social media strategies across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and other relevant platforms.
• Create and publish engaging content related to Forex, financial markets, trading education, market insights, and company products.
• Manage the company's social media pages, communities, and online reputation.
• Develop monthly content calendars and maintain consistent posting schedules.
• Monitor social media trends, audience behavior, competitor activities, and emerging digital marketing opportunities.
• Increase followers, engagement, website traffic, and qualified leads through organic and paid social campaigns.
• Conduct keyword research and identify SEO opportunities relevant to Forex, trading, investment, and financial education.
• Optimize website pages, blogs, landing pages, titles, meta descriptions, headings, and other on-page SEO elements.
• Develop and execute content strategies designed to improve organic search rankings.
• Research and produce SEO-friendly articles, market-related content, guides, FAQs, and educational resources.
• Monitor website rankings, organic traffic, backlinks, keyword performance, and other SEO metrics.
• Identify technical and on-page SEO issues and work with relevant teams to resolve them.
• Conduct competitor SEO and content analysis to identify opportunities for growth.
• Build and maintain a strong backlink and digital PR strategy through legitimate, high-quality sources.
• Use tools such as Google Analytics, Google Search Console, Google Trends, Taboola, Propeller, Binge, SEMrush, Ahrefs, Moz, or similar platforms to analyze performance.
• Track and report key digital marketing KPIs, including organic traffic, rankings, engagement, reach, CTR, leads, conversion rates, and cost per acquisition where applicable.
• Work closely with the sales and affiliate teams to convert digital traffic into qualified Forex leads.