About this role
Social Media Marketing Manager
Job Category: Social Media
Job Type: Full Time
Job
Location
Equatorial Guinea
Salary: 400k-500k
Willing to travel to Equatorial Guinea
Job Summary
We are seeking a visionary Head of Marketing to lead and scale our brand presence across digital platforms and traditional marketing channels. This role requires a dynamic and strategic leader who thrives on innovation, analytics, and storytelling to drive growth, engagement, and loyalty.
Key Responsibility
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Strategy Development and Execution: Creating and implementing integrated marketing communication strategies aligned with business objectives.
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Brand Management: Ensuring consistent brand messaging and visual identity across all communication channels.
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Content Creation and Management: Overseeing the gathering, creation and development of engaging content (digital, video, graphic design, photographs etc) for various platforms, including websites, social media, Spots, Reels, traditional print marketing etc.
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Public Relations & Communications: Managing media relations, developing press releases, communiques (official announcements or statements, especially ones made to the media) for product launches, promotions etc
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Social Media Marketing: Develop & implement digital media marketing campaigns across all social media platforms:
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Social Media (FB, LINKEDIN, TWITTER, YOUTUBE, INSTAGRAM y TIK TOK)
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Digital Press, SEO/SEM, Digital Flyers
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Email Marketing
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Website Management & Design: Oversee the development, maintenance, and optimization of the company’s website, ensuring it delivers an exceptional user experience, reflects the brand, and drives conversions.
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Graphic Design: Responsible for creating visual content that aligns with a company’s brand and marketing strategies. This role involves developing a variety of designs for both digital and print media, collaborating with different teams, and managing multiple projects simultaneously. You play a key part in ensuring consistent branding across all platforms and materials, including websites, social media platforms, billboards, banners, catalogues & flyers.
Education and Experience:
- Bachelor’s degree in marketing, communications, or a related field.
- 2-5 years of experience in marketing and communications, with a proven track record of success.
- Motivation and teamwork skills
- Ability to work and remain calm in pressure situations
- Excellent communication skills
- Computer literacy, with knowledge of MS Office (Word, Excel, PowerPoint, and Outlook).
- A strong sense of creativity in developing advertising campaigns.
- Strategic Thinking: Ability to develop and implement long-term marketing strategies.