About this role
About the Role We are seeking a Social Media Marketing Lead to own Knowt's high school social presence on TikTok and Instagram. You will create daily content, analyze data, and iterate to drive views, engagement, and website subscriptions from high school students. What You'll Do
- Own the @getknowt TikTok and Instagram accounts day to day, posting content daily for a high school audience.
- Take content from idea to publish: hooks, scripts, filming, editing, and captions.
- Speak directly to what high schoolers are dealing with (AP exams, SAT/ACT prep, finals, college apps) and make it relatable.
- Turn Knowt's product into content students actually want to watch and use.
- Ensure posts feel native to the platform and Gen-Z culture.
- Growth & Iteration: test hooks, formats, storytelling angles, CTAs; tie content to the high school calendar; iterate daily based on data.
- Performance & Reporting: track and report on content performance with recommendations; measure views, watch time, interactions, and subscriptions. What We're Looking For
- Experience creating and growing short-form content for high school, edtech, or exam-prep audiences.
- Deep understanding of high school students' daily struggles, AP courses, SAT/ACT, and related pressures.
- Strong understanding of what goes viral on TikTok and Instagram and why.
- Data-driven decision making using view and conversion metrics; love of testing and scalable growth.
- Comfortable on camera or scripting for creators; experienced test taker.
- Bonus points if you've taken AP exams, SAT, or ACT yourself. Nice to Have
- Personal experience with AP exams or standardized tests is a plus. Compensation & Benefits
- Not disclosed