About this role
URGENT RECRUITMENT: ANTHROP MANAGEMENT LIMITED IS RECRUITING
Job Title: Social Media Manager (YouTube)
Location: Ikeja, Lagos
Work Arrangement: Hybrid
Employment Type: Full-time
Industry: Technology
Salary: ₦400,000 monthly
About Our Client
Anthrop Management Limited is recruiting for her client, a technology group operating multiple businesses across EdTech, Cybersecurity, Immigration Technology, Career Technology and Financial Services.
Job Summary
The Social Media Manager (YouTube) will manage the growth, optimisation and commercial performance of multiple YouTube channels. The successful candidate will increase subscribers, watch time, engagement, qualified leads and revenue through platform-specific content and optimisation strategies.
Key Responsibilities
- Develop and execute YouTube growth strategies across all assigned channels.
- Manage the end-to-end video publishing and optimisation process.
- Optimise titles, descriptions, thumbnails, playlists, cards, chapters and end screens.
- Apply YouTube SEO techniques to improve search visibility and video performance.
- Develop monthly content calendars aligned with campaigns, launches and audience interests.
- Design compelling thumbnails, channel graphics, community posts and other visual assets.
- Monitor channel analytics and identify opportunities to improve performance.
- Improve subscribers, watch time, audience retention, views and click-through rates.
- Collaborate with Media Production, Marketing, Product, Sales and Branding teams.
- Ensure YouTube content supports lead generation, customer acquisition and revenue growth.
Requirements
- Bachelor’s degree in Marketing, Communications, Media, Digital Marketing, Business or a related field.
- Minimum of three years’ experience managing and growing YouTube channels.
- Strong understanding of YouTube SEO, video marketing and channel analytics.
- Experience using YouTube Studio and Google Analytics.
- Proven experience increasing subscribers, watch time, views and audience retention.
- Ability to design thumbnails and graphics using Canva, Photoshop, Illustrator or similar tools.
- Experience developing and managing monthly YouTube content calendars.
- Strong content-planning, copywriting, storytelling and analytical skills.
- Experience managing educational or technology channels is an advantage.
- Knowledge of AI-assisted content workflows is desirable.