Social Media Manager

Social Media Manager

Vestates is a private limited liability real estate and property management company. It was established in 2013 (RC number 1102905) and was incorporated on 19 March, 2013. Its mission is to provide convenient and quality services to all our customers.

We provide complete real estate services which include the lease and sale of residential and commercial p...

Social Media Manager

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 3 - 5 years
• Location Abuja
• City Wuse
• Job Field Marketing and Communication

Reports to:

Corporate Communications & Marketing Manager

Location: Wuse 2, Abuja, Nigeria

Job Summary

Vestates Limited is looking for a Social Media Manager who will be responsible for developing, executing, and optimizing the social media presence and paid digital advertising activities of Vestates Group and its subsidiaries. The role is focused on strengthening brand visibility, growing relevant audiences, driving engagement, generating qualified enquiries and leads, supporting business development, and improving the effectiveness of digital marketing campaigns.

The role holder will manage social media accounts across relevant platforms, oversee content scheduling and publishing, plan and execute paid advertising campaigns, monitor online conversations, manage audience interactions, and analyse performance to deliver measurable marketing outcomes.

Working closely with the Corporate Communications & Marketing Manager, Content Creators, and relevant business teams, the Social Media Manager will ensure that social media activities align with approved brand guidelines, marketing strategies, campaign objectives, and business priorities.

Key Responsibilities

• Social Media Strategy and Account Management

• Develop and implement social media plans and execution schedules aligned with approved marketing strategies and business objectives.

• Manage the day-to-day operations of the Group's assigned social media accounts across platforms such as Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and other relevant channels.

• Maintain accurate account information, profile descriptions, links, brand assets, and platform-specific settings.

• Coordinate the implementation of approved content calendars, ensuring consistent, timely, and appropriate publication across platforms.

• Adapt approved content to suit the audience, format, and requirements of each platform.

• Monitor industry trends, platform developments, competitor activities, and audience behaviour to identify opportunities for improved visibility and engagement.

• Paid Social Media Advertising and Campaign Management

• Plan, set up, execute, monitor, and optimize paid advertising campaigns across relevant social media platforms.

• Manage advertising activities through appropriate advertising tools, including Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and other relevant platforms, as required.

• Translate approved campaign briefs into appropriate campaign objectives, audience segments, placements, budgets, schedules, and performance targets.

• Implement audience targeting, retargeting, campaign testing, and creative testing to improve advertising effectiveness.

• Monitor campaign delivery, expenditure, cost per result, click-through rates, conversion rates, and other relevant performance indicators.

• Recommend and implement approved campaign adjustments to improve reach, engagement, lead generation, conversions, and return on advertising spend.

• Monitor advertising budgets to ensure expenditure remains within approved limits and promptly report discrepancies or risks.

• Ensure advertisements comply with platform policies, applicable advertising requirements, approved brand standards, and internal approval procedures.

• Coordinate the use of tracking links, pixels, conversion events, and other measurement tools where applicable and authorized.

• Provide campaign performance summaries and recommendations for future advertising activities.

• Content Scheduling, Publishing and Optimization

• Manage content scheduling and publishing in line with approved content calendars and campaign timelines.

• Work closely with Content Creators to ensure that copy, graphics, photographs, videos, captions, and other creative assets are available and optimized for publication.

• Review content for platform suitability, correct captions, hashtags, tags, links, calls to action, formatting, and publishing accuracy.

• Ensure content is published in accordance with approved brand guidelines and communication standards.

• Identify opportunities to repurpose existing content and improve its performance across multiple platforms.

• Monitor published content and promptly address errors, broken links, incorrect information, or other publishing issues.

• Community Management and Customer Engagement

• Monitor and manage comments, direct messages, mentions, reviews, tags, and other interactions across assigned social media accounts.

• Respond professionally and promptly to routine enquiries in line with approved communication guidelines and response standards.

• Identify and route qualified sales enquiries, customer requests, complaints, and business opportunities to the relevant teams for follow-up.

• Maintain a professional, helpful, and consistent brand voice across all social media interactions.

• Track recurring questions, customer feedback, objections, and concerns, providing insights to the Corporate Communications & Marketing Manager and relevant business units.

• Escalate sensitive complaints, negative publicity, reputational risks, security concerns, and other issues requiring management intervention.

• Maintain appropriate records of enquiries, complaints, escalations, and leads generated through social media.

• Campaign Execution and Lead Generation

• Support the planning and execution of integrated marketing campaigns, product promotions, business announcements, events, and other approved initiatives.

• Translate campaign objectives into appropriate social media distribution and paid advertising activities.

• Develop and implement strategies to increase meaningful engagement, qualified enquiries, website traffic, and leads for relevant Group businesses.

• Work with relevant business teams to establish clear lead-routing and follow-up processes for enquiries generated through social media.

• Monitor the quality and volume of leads generated and identify opportunities to improve lead conversion.

• Ensure campaign messaging, calls to action, landing pages, and enquiry channels are aligned and functional.

• Evaluate campaign outcomes against agreed objectives and recommend improvements for s